Like many other areas of marketing and strategic communications, AI is impacting SEO. While there are areas where AI can automate & speed up SEO, speed alone is not the win! Read our blog discussing where AI can add value & where humans remain a necessity. bit.ly/40IbEog

🧠 Business-centric thinking 📝 Programs that build credibility and authority 📰 Narratives that shape brand awareness At W2 Communications, we design custom programs that align with your business goals. Take a look at our full list of services here: w2comm.com/communications…

In her latest blog, Jennifer Leggio, a veteran marketing executive, discusses how external (and internal) communications pros can get past the fear of CMOs, discuss the value of communications programs with them and help relieve their pain. Read more: w2comm.com/discussing-val…

The Gov & Beyond panel episode feat. a discussion with Frank Konkel & Natalie Alms from GovExec and Billy Mitchell & Madison Alder from Scoop News Group - @scoopnewsgroup.bsky.social is now live! Tune in to hear their take on keeping up with the news emanating from the White House: w2comm.com/gov-beyond-spe…

Share of voice (SOV) is a common PR measurement tool. But, SOV doesn't tell the full story of your PR program's success. Our latest blog highlights some of the limitations of SOV and how it can be leveraged as part of a comprehensive measurement package. w2comm.com/beyond-sov-mea…

Our fall public relations internships are open! As a PR Intern at W2 Communications you're embedded in client accounts and supported through mentorship. If you're interested in our Fall 2025 internship apply now, applications close on August 8! w2comm.com/agency/careers…

The latest issue of Service Contractor Magazine from the Professional Services Council includes an article from Kathy Stershic. In her article, Kathy breaks down how strategic communications can help companies stand out to federal buyers in uncertain times.pscouncil.org/__p/cr/p/Servi…

#ICYMI A special panel episode of Gov & Beyond, covering the new administration with GovExec and Scoop News Group - @scoopnewsgroup.bsky.social recently went live! It's a can't miss conversation, listen today on your podcast platform of choice: w2comm.com/gov-beyond-spe…

Applications for our Fall PR Internship are OPEN! We’re looking for college juniors or seniors who are looking to grow their skills, learn from a team of PR professionals, and work on team projects & client deliverables. Apply now! Applications close 8/8! bit.ly/4mxguxm

Instagram is allowing search engines to index public posts, leading to the question - should B2B companies update their Instagram strategies? In a new blog Jessica Foreman shares the B2B benefits of Instagram indexing & how your business can optimize: bit.ly/4myjFVy

🎩 Check out what we've been up to at #BlackHat2025! We hit the ground running with client and journalist meetings, and more to come today and tomorrow. Reach out to connect with our team to discuss how we can align your communications strategy with bigger business goals!

W2 Communications is a proud community partner of the 16th Annual Billington CyberSecurity Summit, taking place September 9–12 in Washington, D.C. Join us to discuss how leaders and speakers are tackling the most pressing cyber challenges. Register today: bit.ly/4mvhLot

For This Week's Wisdom, Account Supervisor, Alyssa Martin shares tips to keep in mind when preparing for media relations activity ahead of an announcement. ✅ Select a date for ample pitching time ✅ Share news with key reporters ✅ Have your spokesperson ready to go #W2Wisdom

#ICYMI The Summer 2025 issue of Service Contractor Magazine featured insights from Kathy Stershic. Her article provides guidance for government contractors that are working to strategically tell their stories in an unpredictable environment. Read more: w2comm.com/strategic-stor…

At W2 Communications, we know that social media is not just about posting content—it’s about building meaningful relationships. Discover how our organic social media strategies are designed to help you foster authentic connections with your audience: w2comm.com/marketing-serv…

Check out Evan Weisel, one of our principals and co-founders, on the Amtower Off Center podcast on Federal News Network! During this episode, Evan and Mark Amtower dig into what thought leadership is for the public sector market. Tune in today! federalnewsnetwork.com/podcast/amtowe…

There’s a new episode of Media Minds Podcast featuring Maria Korolov, a freelance technology and AI reporter with many years of industry experience. Tune in to hear Maria speak on how AI is transforming journalism. bit.ly/4oHpSjP

In a new blog, Joyson Cherian discusses how the government contracting community can find its path to fearless marketing - owning a corporate narrative that grows with their companies and responds accordingly to the aggressively changing public sector landscape.w2comm.com/finding-the-pa…

We’re a Community Partner of Billington CyberSecurity Summit again this year! Don’t miss out on this premier event! Our team will have boots on the ground during the conference. Be sure to say “Hi” or book a meeting with us! bit.ly/4mvhLot #BillingtonSummit

Our principal & co-founder, Evan Weisel, sat down with Billington CyberSecurity's president, Troy Schneider, to discuss what to expect at this year's event, highlight some of the keynotes and other sessions, and more. Check out the video to learn more! youtube.com/watch?v=kDl9SY…