Screaming this update from the rooftops before marketer's ROAS drops 📢📢📢

What’s changed most in SaaS over the last 20 years? According to Unbounce CEO Steve Oriola, it’s not just tech innovations—it’s a shift from clunky, one-size-fits-all systems to focused, customer-first platforms. Catch the full podcast episode: bit.ly/4nYfrYW

EXCLUSIVE: What does Google AI Max mean for CRO and post-click? A lot. b2bnn.com/2025/07/what-d… by unbounce's Val Ross, today on B2B News Network

Marketers talk clicks. CFOs talk pipeline. No wonder brand spend is a tough sell. On this week’s Closing Time, KlientBoost’s Patrick Cumming shares 5 ways to justify brand spend and get your CFO on board. 🎧 Watch now: bit.ly/417qIvT #b2bmarketing #brandstrategy

Google’s AI Max is changing paid search. 🚨 Your landing pages are now under the microscope—and if they don’t match your ad’s promise, your performance could tank. Unbounce VP Val Riley breaks down what to do on the Perpetual Traffic podcast: bit.ly/4mdlw1L

Press releases. Blog links. Event promos. Dropping them in your LinkedIn post? You're killing your reach. Devin Reed explains why zero-click content wins—and how to get your execs posting smarter this week on Closing Time. 🎥 Full episode: bit.ly/4lTJ7F2

👀 Something big is coming to Insightly CRM… It’s smart. It’s helpful. It’s what you’ve been waiting for. Meet Copilot—your AI-powered sales assistant. Take a sneak peek: insightly.com/meet-copilot/

B2B marketers need to move fast, and sometimes you simply don’t have the time to wait for devs to update the CMS.🐌 That’s where a landing page builder can make all the difference. Tas Bober breaks down how to choose between CMS vs. LPB in this quick video. 👇

Sales and marketing alignment only happens when your systems work together. 🤝 Unbounce + Insightly CRM by Unbounce CRM are built for busy teams trying to do it all. And with our native integration, you can connect both tools in just 3 steps: bit.ly/3H4LQwi

Are your thank you pages optimized for connection? Don’t leave prospects hanging at the moment they’re most engaged. Watch the webinar recording for post-conversion strategies that boost connection rates (and revenue) 👉 bit.ly/3Edxeci

Most landing pages are still stuck in the “no nav” era. But Google’s new ad quality prediction model is forcing digital marketers to evolve—or risk sinking campaign performance. Pivot your landing pages with Tas Bober’s free toolkit → bit.ly/3V3CTXe

The Tech Cares award from @TrustRadius reflects what we already know: great marketing starts with great culture. From Pride month to everyday allyship, we’re proud of building a workplace where everyone has the freedom to show up fully, speak up confidently, and thrive. 💙

Think influencer marketing is just for B2C? Think again.💡 B2B brands are catching on, and the LinkedIn influencer market is booming. Find out how to add influencers to your B2B marketing mix in this episode of Closing Time: bit.ly/4ld0vTW

“People eventually do what they want to do. Leadership is about creating the want.” — Steve Oriola, CEO of unbounce - Why most SaaS companies fail to scale - The one metric every founder should track (LTV-to-CAC) - Where AI really creates value in SaaS 🎧 Watch the full

Marketers optimize for conversions. But if leads don’t connect with sales, what’s the point? This webinar breaks down the thank-you page and post-conversion moves that boost connection rates (and revenue). Watch the full recording 👉bit.ly/3Edxeci

Not all attribution models tell the same story. For agencies, the challenge is knowing which view works best for each client. (Hint: it’s not the biased story from GA4 or Meta.) Learn about 7 attribution models and when to use them 👉 bit.ly/4nfiniE

SMBs know A/B testing works but most don’t do it often enough. This 2025 research shows why—and how the top performers are breaking through and growing. Get the free report 👉 bit.ly/4pkFEl6

The Ping Pong Tournament at Unbounce HQ was a spectacle of high-stakes drama and, well, questionable serves. A huge shoutout to our champions who battled it out for glory and some truly epic (tiny, plastic) trophies. 🥇

Landing page traffic suddenly dropped? 📉 Stop guessing why and start strategizing. We teamed up with Tas Bober to bring you a free toolkit with expert advice and a proven, go-to template for building high-converting landing pages. Grab your toolkit 👉 bit.ly/3V3CTXe

Want to build a killer brand on LinkedIn, but not sure where to start? 🤔 On the Closing Time podcast, LinkedIn expert Devin Reed says building an attention-grabbing brand comes down to three things. Watch the full episode for more tips: bit.ly/4lTJ7F2