hosted a 35 person event last night, i was 1 of 2 girls there met amazing builders & had great convos but couldn’t help wondering where all the women were? tech twitter is too male-dominated. convinced girls build the best consumer anyway starting a community for the girls &

Wouldn’t be surprised to see a lot of other apps dropping paid social this year in favor of organic.

Bias to action > fancy college

when your creators wear your playkit hoodies everywhere because they are proud to show off the company they work for 🥹

Google’s showing 2,557 students admitted into Columbia for his class. No way there’s over 2K people with a better background than him.

The space will only get more competitive and crowded. The way to win is building actual relationships with creators.

We focus on constant feedback and daily improvements so that our creators are always getting closer to a viral video. - Tracking every single video that comes out (w/ Trackr) - Daily review of the best + worst videos (what worked/didn't work) - Sharing those insights with all

Apps don't go viral for inventing a new behavior in their users. They find something that people already crave and put their own spin on it. Locket - Strong Relationships Cal AI - Dream Body Take a very common desire and package it in a modern way.

If you’re curious about if people will actually want your app, just start asking them. TikTok + AI has made it simple to reach the masses and validate an idea, then build it in weeks. But if you can’t get people to care about your idea, they won’t care once the app is live.

If your app is useful, people will use it. The average consumer probably doesn’t know / care what a GPT Wrapper is. Just make something cool then start posting about it.

Easy hack for better results on TikTok: Make your app cuter.

This AI guessing game generated over 10M views by using a format designed to make you send it to your friends.

My mom was right I just needed to get off my phone.

just solved all your distribution problems with this partnership the marketing stack we use to make apps go viral at playkit (100M+ views and counting) sideshift: find creators growthkit: learn how to do strategy trackr: track your posts, manage creators & iterate daily

real experience with brands and great pay. students using sideshift are ahead of the game.

This might be PMF.

everyone wants to run their own creator campaigns, but it's hard b/c: 1. agencies are expensive 2. sourcing/managing creators is a full time job 3. strategy is hard to develop/iterate so we're building the first DIY in-house creator campaign service waitlist in comments