We were delighted to contribute as subject matter experts to The ANA' final #Programmatic Supply Chain Transparency Study. We are even more delighted to say that 100% of our publisher partners occupy the very, very thin slice of suppliers that the report recommends

D(deprecation)-Day has been a long time coming. So long, in fact, that it has lulled the digital marketing industry into a false sense of security. Tomorrow, 1% of Chrome users become virtually unaddressable. By the end of 2024, that number promises to reach 3.2 billion. The heat

3rd-party cookie deprecation has taken center stage in 2024, and rightly so. However, location, in our humble opinion, deserves equal scrutiny. Few realize just how close this common data asset is to being legislated out of existence, let alone how programmatic morphs it from

It seems the road to made-for-advertising content remains paved with good intentions. Research released today from AdalyticsHQ reveals that despite pledges to eradicate it from their supply paths, many advertisers, DSPs and SSPs are still knee-deep in MFA. TRUSTX is proud to be

Sometimes cheap ends up being very, very expensive. For example, when you end up paying $2,628 to reach a single consumer on a single clickbait site. Conversely, buying the good stuff consistently yields exponential dividends. So why aren't we, as an industry doing that? We're

TRUSTX has always been—and always will be—100% free of made-for-advertising (MFA) content. Happily, this stance has a very green halo effect, giving us one of the lowest carbon footprints in programmatic. We're excited to announce our integration with Scope3 and proud to do our

We were pleased to see our always-and-forever, 100% MFA-free status in the latest report from Jounce Media yesterday! Many thanks to Chris Kane and team for recognizing the #TRUSTX commitment to presenting advertisers with only the very highest quality inventory, the single most

The #WorldPressFreedomDay Conference is streaming live on YouTube. If, like us, you're concerned about the future of free and independent journalism, please find time to watch and learn more about what's at stake and what you can do to help. #FreeEvan youtube.com/@UNESCO

@TRUSTX_Ads is the publisher’s voice for trust, transparency and safety. We’re adding a privacy and data protection layer that balances the commercial needs of the open web with every individual’s fundamental right to privacy. I’m proud to introduce Symitri.

Seven years ago, we set out to save the open web—today we're expanding that ambition. #TRUSTX has been acquired by Symitri, a new company designed to balance the commercial needs of publishers & advertisers with the global demand for consumer privacy. symitri.com

Thanks to Allison Schiff the team at AdExchanger for this excellent overview of our new parent company, Symitri and our join mission to save the open web! #data #identity #privacy #symitri adexchanger.com/publishers/tru…

Many thx to Ronan and our friends Digiday for this detailed overview of our exciting news. This article is an excellent primer on how Symitri came to be, how #TRUSTX fits in, and the ambition we share to protect the future of digital advertising. digiday.com/media/digital-…

This interview between David Kohl & MediaPost's Joe Mandese is a great 101 on #TRUSTX + Symitri. Suffice to say its business as usual & we're still a B-Corp. Becoming part of Symitri just brings our mission of saving the open web that much closer. mediapost.com/publications/a…

Team #TRUSTX is headed to the 2024 Cannes Lions with our colleagues from Symitri. To get on the list for one of the discussions we're taking part in, or to meet 1:1, drop us a note at: trustx.org/trustx-at-the-…

Cannes is right around the corner and we'll be there in full force with Symitri. If you are a media buyer or premium publisher planning to attend, let us give you a glimpse at the future of online privacy. #Symitri #Privacy #DataSecurity trustx.org/trustx-at-the-…

#TRUSTX & Symitri will be taking part in critical conversations about privacy, data and identity at #Cannes24. If you're interested in joining the discussion or arranging a private 1:1 meeting to learn more about Symitri, we'd love to talk. trustx.org/trustx-at-the-…

Excited to start Day One of #Cannes2024 with Symitri and our friends from The ANA FIDUCIA & TAG. Join us for mimosas, brunch and a spirited discussion on the true value of transparency. Register now to be part of the conversation! fiducia.eco/ana-tag-trustn…

Day one is when the most important #Cannes conversations happen. This year, we're kicking it off with The ANA TAG FIDUCIA and the one and only Lou Paskalis 🇺🇦🇺🇸🇮🇱. Hope to see you there. fiducia.eco/ana-tag-trustn…

The data your business needs. The privacy your customers deserve. It used to be a zero sum game, but not anymore. Finally, with Symitri, you don't have to choose. Let us tell you all about it over a glass of rosé next week in #Cannes. trustx.org/trustx-at-the-…