🏆 We are very #proud to have entered the 2020 #Martech Supergraphic with TraceDock 🎉 This gives us even more power to continue our journey to solve all marketing #attribution challenges regarding #ITP, #ETP and #adblockers 🚀 🔎 High res overview: martech5000.com

🎉 We've moved to a larger office, right in the city center of Utrecht: Ganzenmarkt 2-6. This move was necessary due to rapid growth. One problem: we also still own our former office 😅. Do you know anyone who would want this lovely office? More info: link.marktplaats.nl/m1556636605

☝️ #Browsers like Safari, Firefox, Microsoft Edge, Opera, Brave and Vivaldi all cause the loss of crucial marketing data. #DNSblocking and #adblockers have similar effects. ​ 👉 How does that happen and what are the #consequences? #explained #dataloss #BIanalytics #SEA #CRO

Apple is extending its #trackingprotection, all Webkit based browsers (also in-app) will have ITP enabled by default: ☝️ A huge #impact for all marketeers targetting iPhone users 👉 Looking for a privacy-proof #solution? ⬇️ Request a personal #demo via the link below

Interesting blog from DEPT® about the changing digital marketing landscape. TraceDock is mentioned as a #solution to keep your analytics clean and to stay in control of conversion tracking and A/B testing. #cookies #firstpartyanalytics deptagency.com/nl-nl/story/he…

We’re happy to help, Lars Maat! And congrats on your certification 🥳

⚡Almost 7k views! And counting. This interview with Boris about #trackingprevention is a must-see for every performance marketer: - Explanation per #browser: Firefox, Safari & Chrome - The #consequences for performance marketers - Possible #solutions youtu.be/dkg_jLTvhU8

After our #free trial period, we always #evaluate the impact of TraceDock in a personal 30-min call. Curious how we do this? An example is how we evaluate the impact on your #Safari data in Google Analytics through building this #dashboard in Data Studio:

🍪 Let's face the third-party cookieless world together. Merkle, Google and @TraceDock discussed the consequences and solutions on how to face this new world, during a DDMA Digital Talk. #thirdparty #cookieless #world #performancemarketing #solutions marketingfacts.nl/berichten/een-…

New case study with Kleertjes.com: “Almost half of our customers use Safari as their main browser. Thanks to TraceDock, we now recognize 2.2x more returning Safari users. This had a major impact on our #emailmarketing, #SEO and #SEA strategies.” tracedock.com/kleertjescom

📊 Measure 100% #revenue in Google Analytics via TraceDock's Server-side transaction tracking. Easy to implement, no coding is required. Testing can be done in parallel to your current setup. #serverside #transaction #tracking #plugandplay #nocoding tracedock.com/server-side-tr…

☝️ Since the release of ITP, all commercial first-party cookies have a reduced lifetime of 1 to 7 days within Safari. 📉 The #consequence is that you will not be able to attribute long customer journeys on Safari to the correct (paid) source in Google Analytics. #dothecheck

☝️ Current (enhanced) e-commerce events aren’t accurate due to a mix of tracking prevention and client-side transaction tracking. 📉 This results in a #difference in measured transactions and revenue between your Google Analytics and what you report in your backend. #dothecheck

☝️ What % of your #transactions have the “thank you” page as #landingpage? 📉 Current e-commerce transactions rely on client-side transaction tracking on these pages. This results in #broken customer journeys, underestimating the revenue attributable to paid marketing efforts.

We are proud to announce that @TraceDock is joining CM.com. This move allows us to broaden our service, extending our focus on providing privacy-friendly first-party website data and connecting it to the full customer journey, including downstream communication and payments.

💙 We are pleased to share that we created our first joint customer case with CM.com: ☝️ Marketers of Sanitairwinkel.nl faced the problem of missing data and broken customer journeys within their Google Analytics ✌️ With TraceDock they gained 23% improved #attribution data

🌟 #2021RECAP 🌟 Another amazing year! We cannot wait to further grow TraceDock into 2022. We continue doing what we are good at: helping performance marketers with #correct and #privacyfriendly marketing data in Google Analytics, Facebook and other CDP’s. 🎄 Happy holidays!

The Dutch Data Protection Authority toezicht_AP is making an important #statement. The majority of Dutch websites must immediately put an end to the way in which they collect user data. At TraceDock we are pleased with this ruling and we expect it to have considerable #impact:

How should marketers respond to the far-reaching ruling of the Dutch Data Protection Authority toezicht_AP? Read all about it in this article that we wrote for Marketingfacts. #GDPR #firstparty #datacollection #performancemarketing