Every successful book follows the same physics: Maximum pain, minimum friction.

I became a "pain hunter." Sounds dark. Actually genius. Instead of asking "What interests me?" I ask "What's keeping them awake at 3 AM?" Sleep training > Philosophy. Panic attacks > Productivity. Debt freedom > Dreams. Pain pays. Always.

Publishing is not about books. It's about leverage on human problems.

Tim Ferriss sold you a dream with his book 'The 4-Hour Workweek'. 3M people read it. 97% are still caged in a 9–5. 5 brutal truths about why escaping is nearly impossible (and how to re-program your brain to finally break free): 🧵

Unpopular opinion: Your book isn't competing with other books. It's competing with Netflix. TikTok. Instagram. Every dopamine hit on their phone. Most authors don't realize this. That's why 99% fail.

Urgency multiplies everything: conversion, price, loyalty, speed.

Nobody talks about this: I spent $2,000 on the perfect book: • Professional cover • Flawless editing • Beautiful interior Sales: $0 You know what I forgot? Market research. The topic was dead on arrival.

If you can't afford to advertise it, you can't afford to publish it.