After analysing 12 months of LTV data for a $7M+ DTC brand We found something disturbing… They were guessing who their best customers were. Here's the post-purchase quiz strategy we're implementing to solve this: So, after analysing LTV by product SKU for this arts & crafts

WOW. Everboost team absolutely cooking once again 🧑‍🍳 Which one is your favourite?

9 out of 10 DTC loyalty programs are net -ve. Here's why and what to do instead: Last week, I was on a call analysing retention strategies for a 7-figure DTC brand. Their question: "Should we launch a loyalty program?" My answer surprised them. Most loyalty programs are

This one mistake kills LTV... ↳ Yet, I don't see anyone talking about it. Managing inventory. And minimising stockouts. I recently spoke with a DTC founder who shared their struggles. → 4-5 months out of stock in 2024 → 1-2 months already in 2025 → Customers ready to

We don't just offer retention services. ↳ We offer business intelligence. A client recently told us something that changed how I think about our service: "Your consultancy on various aspects of the e-commerce ecosystem is invaluable." Wait. We're a retention agency. Or are

"They understand our business, not just our email account" A client said this about us last week. Here's why it matters more than you think: Most retention agencies live in a silo. They optimise open rates while your CAC explodes. They celebrate email revenue while your CM3

"Ugly emails convert better" We've all heard it. And technically, it can be true. Yes, plain text converts. Yes, timing matters more than design. Yes, the offer drives the sale. But if that's all you focus on, you're only focused on short-term performance. Here's what

"Our old email agency didn't test anything." This statement costs DTC brands thousands every month. But the opposite approach is just as costly. Most agencies fall into two traps: → Testing NOTHING (leaving money on the table) → Testing EVERYTHING (wasting resources on

Great emails don’t look like emails. Let me show you with a live example: At first glance, these pictures look like “just emails.” They’re not. Behind the visuals is a strategy built around: → What Salt’s buyers actually care about → Where the founder wanted to take the

BIG NEWS. We're hiring for a: 1. Retention Strategist 2. Retention Coordinator But listen... 99% of agencies are playing dress-up. They talk a big game about client results, but when push comes to shove, they're more worried about their next invoice than actually moving the

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Most DTC brands have discounting backwards. They shower returning customers with discounts while barely touching their acquisition offers. A real-life brand example... Average discount amount (returning cust.) = 21% Average discount amount (new cust.) = 20% Here's why this

Agencies who say yes to everything are failing their clients. There. I said it. Agencies destroy their own work by becoming order-takers instead of strategic partners. Here's what happens when they become yes-men: The agency says yes. Results tanks. Client blames the agency.

"Email marketing is just a game of impressions." And whilst there's a kernel of truth here, this oversimplified thinking is exactly what's hurting DTC brands' retention performance. Yes, maximising impressions matters. Yes, staying top-of-mind drives revenue. Yes, frequency

"Plain text emails convert better than designed emails" Stop it. These blanket statements are infuriating. Here's what actually happened: → Someone tested plain text emails → They saw a temporary lift (pattern interrupt) → They posted about it on LinkedIn → Brands copy

We've audited over $50M in DTC revenue this year. ↳ Almost every brand had emails going straight to spam. (+ none of them knew it was happening) These weren't small brands. They were 7 and 8-figure companies losing $10K-30K monthly. All because 30-40% of their emails never

Your retention team should refuse to save you. (hear me out) Ad performance drops → Traffic tanks → Acquisition slows The knee-jerk reaction: Blast more emails. Push more SMS. Stack promotions. "We need revenue NOW" Here's what actually happens: → You front-load

"Every email needs to feel new and different." Wrong. This mindset is why a lot of brands struggle with email performance. Here's what happened recently: A client wanted us to completely redesign an email because it felt too similar to a previous campaign. They didn't want

Wow. Just wow. Our emails are just too good.

If someone put a gun to my head and said I had 5 minutes to explain how to grow a subscription program from 5% to 25% of revenue, here's what I'd say: Stop selling subscriptions like they're a discount program. The brands hitting 20-30% subscription revenue don't win on price.