Sam Marks (@theonlysammarks) 's Twitter Profile
Sam Marks

@theonlysammarks

Analyst @ Octagon Media Rights Consulting | Lover of all things related to sports and data | Dutch soccer enthusiast

ID: 1625259593025593345

calendar_today13-02-2023 22:24:36

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A quick look from Octagon into the #PremierLeague's salary cap. If the #EPL adopts the proposed multiplier for the cap, most teams won't exceed the salary cap. This cap will curb excessive spending over a singular season, rather than curtailing player spending altogether

A quick look from <a href="/Octagon/">Octagon</a> into the #PremierLeague's salary cap. If the #EPL adopts the proposed multiplier for the cap, most teams won't exceed the salary cap. This cap will curb excessive spending over a singular season, rather than curtailing player spending altogether
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#euro2024 is expected to break viewership records in the USA. New 📺 partner #FOX has given UEFA 29 windows on its free-to-air channel, giving the Euros a distribution across FOX channels that is similar to the World Cup

#euro2024 is expected to break viewership records in the USA. New 📺 partner #FOX has given UEFA 29 windows on its free-to-air channel, giving the Euros a distribution across FOX channels that is similar to the World Cup
Sam Marks (@theonlysammarks) 's Twitter Profile Photo

An Octagon analysis: Will this afternoon's Olympic Opening Ceremony be the most-watched in the last 3 editions (or more) on #NBC? This will be the first time Americans will be able to watch the opening ceremony live past noon since the 2002 Winter Olympics in Salt Lake City

An <a href="/Octagon/">Octagon</a> analysis: Will this afternoon's Olympic Opening Ceremony be the most-watched in the last 3 editions (or more) on #NBC? This will be the first time Americans will be able to watch the opening ceremony live past noon since the 2002 Winter Olympics in Salt Lake City
Justin Beitler (@justinbeitler) 's Twitter Profile Photo

Saturday's Georgia Football / Alabama Football game was the 4th most watched on ABC in the CFP era. Uniquely, this was only the 2nd in the Top 10 to take place after Wk 1 and before Wk 12. Look for realignment to mean bigger games throughout the season. Octagon

Saturday's <a href="/GeorgiaFootball/">Georgia Football</a> / <a href="/AlabamaFTBL/">Alabama Football</a> game was the 4th most watched on ABC in the CFP era. Uniquely, this was only the 2nd in the Top 10 to take place after Wk 1 and before Wk 12. 

Look for realignment to mean bigger games throughout the season. 

<a href="/Octagon/">Octagon</a>
Sam Marks (@theonlysammarks) 's Twitter Profile Photo

USL Championship on CBS: 431k viewers MLS Cup on FOX: 427k While we can't say too much about MLS without Apple TV numbers, this does show the amazing growth of the USL. Proud to be on the Octagon team that worked with USL Championship on their CBS deal nytimes.com/athletic/59934…

Daniel Cohen (@anotherdancohen) 's Twitter Profile Photo

Congrats FIFA! A landmark deal further establishing Netflix as a live sports destination. 2027 can't come soon enough. Thank you for entrusting our team with FIFA Women's World Cup media advisory. Octagon William Mao Justin Beitler Sam Marks variety.com/2024/tv/news/n…

Justin Beitler (@justinbeitler) 's Twitter Profile Photo

The most watched Rugby property in the US + the Worldwide leader. Fantastic coverage leading up to #RWC2031. Way to move the sport of rugby forward in this market Major League Rugby William Mao Daniel Cohen Sam Marks Octagon

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The power of NFL and its #SuperBowl. Tubi is broadcasting it in 4K - the best subscription-free option to watch the SB. U.S. Google searches for Tubi have peaked the morning before the game. Interest is expected to peak higher, with Tubi also airing two ads during the game.

The power of <a href="/NFL/">NFL</a> and its #SuperBowl. 

<a href="/Tubi/">Tubi</a> is broadcasting it in 4K - the best subscription-free option to watch the SB.

U.S. Google searches for Tubi have peaked the morning before the game. Interest is expected to peak higher, with Tubi also airing two ads during the game.
Sam Marks (@theonlysammarks) 's Twitter Profile Photo

The 🇨🇦 vs 🇺🇸 #4nationsfaceoff round robin game was viewed by 4.4m Americans on average, but viewership during each period was over 5 million. It highlights how the action on the ice boosted 📺 numbers, as viewership rose sharply during both the 1st and 3rd period Octagon

The 🇨🇦 vs 🇺🇸 #4nationsfaceoff round robin game was viewed by 4.4m Americans on average, but viewership during each period was over 5 million. 

It highlights how the action on the ice boosted 📺 numbers, as viewership rose sharply during both the 1st and 3rd period

<a href="/Octagon/">Octagon</a>
Sam Marks (@theonlysammarks) 's Twitter Profile Photo

The MLS opener on #FOX received 284k viewers, which equals last year's opener. Noting that the Major League Soccer openers on #FOX were also simulcast on Apple TV and FOX Deportes, it is nonetheless interesting to compare them to the FTA openers from various other leagues in 🇺🇸

The MLS opener on #FOX received 284k viewers, which equals last year's opener.

Noting that the <a href="/MLS/">Major League Soccer</a> openers on #FOX were also simulcast on <a href="/AppleTV/">Apple TV</a> and <a href="/FOXDeportes/">FOX Deportes</a>, it is nonetheless interesting to compare them to the FTA openers from various other leagues in 🇺🇸
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While the #UFCDeal is huge, CBS Sports still pays more than 2x for the NFL on a per broadcast basis. Despite UFC's impressive leap, a gap persists between the NFL and other sports properties in terms of the value they can deliver per timeslot, Octagon analysis shows

While the #UFCDeal is huge, <a href="/CBSSports/">CBS Sports</a> still pays more than 2x for the <a href="/NFL/">NFL</a> on a per broadcast basis. Despite <a href="/ufc/">UFC</a>'s impressive leap, a gap persists between the <a href="/NFL/">NFL</a> and other sports properties in terms of the value they can deliver per timeslot, <a href="/Octagon/">Octagon</a> analysis shows