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Recently, Eat Real enlisted design studio Midday to refresh its identity, packaging, and brand world. The new branding includes a revamped logo, updated typography, and delicious photography on the latest packaging. Read and see more on The Dieline >>> thedieline.com/midday-refresh…

Indie foundries just think differently—more creatively. They’re often built by designers who obsess over ligatures, experiment with structure, and create letterforms that feel alive. When packaging systems tap into that energy, it shows. thedieline.com/10-indie-type-…

Vault49’s design for Edmond’s Honor uses strong visual storytelling to celebrate Edmond Albius’s contribution to vanilla cultivation. Lucie Mouchet, Design Director, and Donna Garvey, Senior Account Director of Vault49, dive into the design process. thedieline.com/a-tribute-in-e…

OlssønBarbieri’s redesign for Maschmanns Pizza brings a playful, crafted energy to the brand. The new pizza boxes pair crisp green typography with bold, almost storybook-style illustrations in earthy oranges, greens, and soft peach tones. thedieline.com/olsson-barbier…

To commemorate its 50th anniversary, Miller Lite is releasing limited-edition gold cans. The cans resemble the brand’s current design, which has been in place since 2014, but in gold and blue for 24-ounce cans and gold tones for 16-ounce cans. thedieline.com/miller-lite-ce…

Cometeer’s retail packaging, designed by Creech, leans into a bold, coffee-first visual language. The angled product shot on the front shows coffee poured straight from capsule to cup, both in iced and hot forms, which explains what sets Cometeer apart. thedieline.com/cometeers-coff…

The packaging for NON-BINARY NB12 Craft Gin, designed by After Path Design, uses clean geometry and a monochrome blue palette to reflect both clarity and depth. thedieline.com/non-binary-nb1…

Nuestros Nombres Mezcal, designed by TORO PINTO, leans into high-contrast duotones and oversized typography to create a label system that reads loud and clear across a bar. Read and see more >>> thedieline.com/nuestros-nombr…

Orita’s packaging, designed by FAENA Studio, doesn’t play it safe. Each bottle leans into maximal color blocking with neon yellows, electric blues, and hot pinks with type that feels pulled from a 70s soda fountain sign. thedieline.com/oritas-breakin…

We spoke with Base Design NY Managing Partner and Executive Creative Director Min Lew about how they dreamed up the gorgeously tranquil matcha brand and its anti-Starbucks ethos. Read and see more on The Dieline >>> thedieline.com/pack-of-the-mo…

April was packed at The Dieline, and not just with some of the best new packaging designs we’ve seen all year. From absurd April Fools’ Day pranks to fresh takes on everything from tea to Heinz’s grills, the creativity was nonstop. thedieline.com/the-dielines-b…

Snack brand Kind has announced a pilot program in partnership with supermarket chain Whole Foods for a new paper wrapper for its best-selling Dark Chocolate Nuts & Sea Salt bars. thedieline.com/kind-announces…

Poniente’s packaging, designed by Javier Garduño, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the “Viento de Arribes” (wind of Arribes). Read and see more on The Dieline >>> thedieline.com/ponientes-labe…

KIYO MATCHA’s packaging, designed by Ezgi Sarıca, leans into a playful tension between soft and strong. The bold, chunky typography sits front and center, taking up major real estate against blocks of deep green and bubblegum pink. thedieline.com/kiyo-matcha-pu…

Emmalene Wines’ design by Mash Design strips away anything expected. The labels center around a bold, swirling flower icon with thick, looping stems that feel beautifully hand-drawn. Read and see more on The Dieline >>> thedieline.com/mash-design-he…

GoodOnya’s packaging, designed by Buddy-Buddy leans into simplicity with oversized lemons that span across the front panels like sunlight on a countertop.The layout balances space and shape, and each bag has generous white space. thedieline.com/goodonyas-bold…

A quiet shift has taken place in food and beverage branding. The flavors are about channeling a vibe. Brands are steering toward something looser, more interpretive. Case in point? La Croix’s latest release, “Sunshine.” thedieline.com/shelf-life-062…

Mezete’s packaging by BRANDED is full of energy with bold typography that wraps around the packs like a playful invitation. The color palette is full of reds, yellows, and greens, and deep purples, which helps signal flavor and variety on the shelf. thedieline.com/mezete-cracks-…

The Famille Tremblay Cidrerie packaging by Gabriel Lefebvre and Rachel Lecompte bursts with playful energy, using geometric floral patterns in a kaleidoscope of colors to reflect the freshness of the cider inside. More on The Dieline >>> thedieline.com/famille-trembl…

Published by Smith Street Books, The Cocktail Cabinet is designed by the Australian-based studio A Friend of Mine, with illustrations by Giacomo Bagnara and photography by Pier Carthew. Read and see more on The Dieline >>> thedieline.com/the-cocktail-c…