Looking forward to it!

As #privacy controls tighten, marketers’ control over Facebook ads loosens. And you’re still swimming in the same customer pool as your competitors. Word-of-mouth #targeting means you can advertise to the people ready to buy YOUR product. Hit the link in our bio for more 🐄

Forget 2023 predictions - nothing has changed in 10 years! 🗓️ This week’s #podcast compares the Forbes’ #ecommercetrends for 2013 vs 2023. 10 years ago we were talking about: 📱 Reaching customers with social media 🙋🏻Personalisation ⭐Loyalty Listen: ow.ly/aOUY50M81Ov

The marketers’ monologue is dead and buried. Consumers have a voice across many channels and they listen to each other. Smart marketers have tapped into that voice. The next step? Targeting your advertising towards that word-of-mouth to create even more influence and advocacy.

We are pleased to introduce Victoria Murden, CMO Herdify as our next #PMW30under30 2023 judge! There’s still time to take advantage of our Early Bird discount, enter before 19 January ➡️ bit.ly/3DRRUma

Last few tickets remaining - complimentary for ecommerce marketers leaders in Bristol. DM us to grab a seat! Delicious lunch, thought-provoking conversation and a beautiful venue. #bristolevent #ecommercemarketing

. Herdify is a predictive analytics tool that helps brands leverage the power of marketing opportunities through offline recommendations and conversations. bit.ly/3x86m6x

"How do I activate word-of-mouth across the marketing funnel?" If leveraging word-of-mouth influence seems like a mammoth task, here's a quick guide on how to break it down at each stage of the marketing funnel... #marketingstrategy #influence tinyurl.com/WOM-funnel

#Loyalty is becoming harder to influence! Is this an opportunity for challenger retail brands to step in and take market share? One way is to embrace the #behaviouralscience behind communities in the real world: herdify.com/resources/comp…

🧠 Albert Einstein's theory of compound interest = free reach! #Marketers can build "interest on interest" by moving messages through #communities - that's how you get from 1 brand conversation to 128 people knowing about your brand in 7 steps. #behaviouralscience

Let's get practical! Here are some ways that community targeting worked for brand #marketers... #UnderArmour 🏈 #Facebook 🤳 #Costco 🍪 #Uber 🚕 They didn't have the #behaviouralinsights that the Herdify team can provide... Imagine the scale and speed if they had!

👄 Do #marketers love the sound of their own voice?! Here's how to tap into the voices of your customers. Why? Because consumers listen to each other far more than to your marketing - and there are lots of efficiency and strategy advantages, too 🐮 🐮 🐮 #behaviouralscience

We shepherded together a herd of cows and took to the streets of Greenwich! Our "march of the cows" sparked conversation and discussions about human behaviour, while our placards delved into the worlds of #behaviouralscience and #herdmentality. #guerillamarketing

[Part 1] How did David defeat Goliath through focused #targeting, with less budget and fewer resources? Community #segmentation is at the 💙 of this... Learn how by reading the story of Jack, Jill and Monzo 👇 #behaviouralscience #marketingtheory

[Part 2] How did David defeat Goliath through focused #targeting, with less budget and fewer resources? Community #segmentation is at the 💙 of this... Learn how by reading the story of Jack, Jill and Monzo 👇 #behaviouralscience #marketingtheory