“Sora for Apps” For twenty years, software optimized what we clicked. Now it’s learning what we meant. We’re moving from tools that wait for instruction to systems that understand intent. The shift runs deeper than product design. It rewires the feedback loop itself. Once

Painful truth Option 3 is to become a Creator Capitalist

When the customer tells you what hurts, write it down. That’s your roadmap.

I’ve been working on an article about why tech still misunderstands marketing. The deeper I go, the less it feels like a problem of tactics. It feels like a problem of trust between what teams build and what customers believe. Marketers who’ve worked in tech know this. We

Play looks unserious until it changes everything. Every major shift in computing began that way. Curiosity first. Infrastructure later.

The YouTube moment for apps is just around the corner. What if you could see what apps your friends are using? What if you could post what you’re making - or ask for new features - in the comments? What if apps were conversation starters? What if apps built communities? Unlike

This friday’s @categorypirates The authority on Category Design☠ mini-book is our love letter to our fellow authors and creators. People write books for many reasons. But for many, it’s a labor of love. An anthology of their life’s work and wisdom. So how can something so important and valuable be the same

Being a good friend is somewhat straightforward - Be considerate - Say thank you and reciprocate - Laugh, have fun and enjoy life together Being a firewalking friend is entirely different. - Acknowledge the fire is real - Have empathy that the burns hurt & never heal - Being

When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing was what you did when your

Daniela Simpson is not just any CMO She's an "enterprise value maximizing" CMO Here are three businesses she helped sell in a major way maximizing EV - Sale of Nestle USA's confection business to Ferrara for $2.9B (3-4x sales) - CMO for Popcornopolis owned by PE, then sold to a

A single great hire can fix momentum. A single wrong hire can destroy it.

The myth is that people resist change. Most people resist chaos. They will embrace change when the path feels grounded.

You will eventually discover that your company is built on your unresolved fears as much as your ambition. Until you face those fears directly, they will shape decisions you think you made rationally.

And now for something completely different... The weirdest webinar is coming Monday November 24 at 9am PT/11am CT Four friends are doing a live manuscript bible study on Luke 15:1-32 - The lost coin - The lost sheep - The lost prodigal son(s) 1. Joe Pine, author of the

Most people have no idea how to value their value. And most companies? Even worse. They spend 51 weeks out of the year trying to convince the world they’re of value. Only to torch their own brand. In one glorious, annual, self-inflicted ritual of value destruction: Black

The longer you wait to ship, the quieter the truth becomes.

Most companies don’t have a marketing problem. They have a bravery problem.

Thank you. Two words people remember to say today. Most days they move past without much thought. Every so often you watch them land. Something shifts in the room. The other person eases. You feel a small release in your chest at the moment you speak. That release is the part

Someone I work with asked me, "I have 4 clients that want to write a book." What @categorypirates The authority on Category Design☠ content can they read to figure this out? First, I would say read our latest mini-book so they don't get robbed. Some of the greatest creators I know are authors. Authors don't