Can the payment experience be transformed into a positive one? Sentient quantified consumers’ subconscious emotional responses to retail payments to identify ways to improve perceptions. Learn more: lnkd.in/eiEm4Z4y

Humor is a popular tactic for engaging viewers, but what impact does it have on your brand? Explore how Sentient uses #EmotionAI to reveal the moments that subconsciously change consumer perceptions. lnkd.in/egKvstEg

Let's connect! Sentient Decision Science’s Founder & CEO, Aaron Reid, is attending #ARF’s annual AUDIENCExSCIENCE conference in NYC this week to dive into the latest advertising research and measurement.

We're loving the #ARF AUDIENCExSCIENCE conference so far! Connect with our very own Aaron Reid to learn more about what Sentient Decision Science has to offer. 🔗 Register: lnkd.in/gFXHTDac

Investigating the relationship between attention and emotion requires advanced measures and a refined methodological approach. Dr. Aaron Reid addresses these complexities, offering his perspective of an attention study presented at AUDIENCExSCIENCE. lnkd.in/dbpzbGZY #MRX

At Sentient, we’re living our mission every day: delivering unrivaled business advantage for our clients by advancing human knowledge on the drivers of behavior. Catch a glimpse of that mission in action at ESOMAR Congress 2024! youtube.com/watch?v=qBdlbv…

Day 1 of IIEX North America is here! Don’t miss the opportunity to connect with Aaron Reid—he’s ready to dive into groundbreaking ideas, engage in lively discussions, and share expertise on our innovative solutions that can drive your business forward.

Since 2007, Sentient has been dedicated to providing our clients with accurate, actionable insights into authentic human behavior. We believe that a human-focused approach is crucial to the success and growth of our industry. Learn more about our stance: lnkd.in/eDkKvP4u

We’re heading to #FEI25 next week! Visit us at Booth 18 or catch Dr. Aaron Reid’s engaging session on the future of #AI and human insights. Learn how Sentient’s continuous testing uncovers real consumer motivations and drives faster, smarter innovation. lnkd.in/e5srH5g7

#FEI25 is off to a great start! Thanks to all who attended our insightful session on the adoption of AI in #MRX. Missed the presentation or want to dive deeper? Visit us at Booth 18—we’d love to continue the conversation!

Yesterday at #FEI25, Sentient's Dr. Aaron Reid shared how combining automated behavioral science with #EmotionAI reveals whitespace opportunities and accelerates innovation. 🔗 Read more: lnkd.in/e5srH5g7 Couldn’t join us live? Stay tuned for the full recording!

Consumers may not always be willing or able to articulate what drives their behavior, but uncovering these motivations is essential for innovation. Aaron Reid demonstrates how Sentient uses #AI and implicit tech to uncover the unspoken. Stop by Booth 18 at #FEI25 to learn more!

Without continuous testing on real human data, GenAI's predictive accuracy declines. Sentient’s Dr. Aaron Reid underscores this risk and emphasizes the value of leveraging behavioral science to prevent model collapse. Watch the full presentation here: lnkd.in/eKdPYpCr #MRX

Innovation requires creativity, but synthetic data can inhibit this. In our latest presentation, Dr. Aaron Reid discusses the implications of using recursively generated data to train #AI models. Watch here: lnkd.in/eKdPYpCr

By using advanced behavioral measures and implicit testing, Sentient uncovers how people truly feel—beyond what they say. Discover how our combined System 1 & System 2 approach enhances innovation insights in our latest FEI presentation. lnkd.in/eKdPYpCr #MRX

Wishing you a safe and joyful 4th of July! We hope today offers you the chance to recharge, reflect, and reconnect with friends and family. Here’s to celebrating the moments that matter! #IndependenceDay #EmotionAI

Sentient is excited to be featured on the Ecosystemic Futures podcast, provided by NASA in collab with ShoshinWorks Works. Learn how designing for systematic irrationality can revolutionize the performance of stakeholder ecosystems. 🎧 Listen here: lnkd.in/ewxXHsAy

Join us at 3 PM EST to discover how integrating emotional and rational data strengthens AI systems. This future-forward session demonstrates how combining System 1 & System 2 boosts predictive accuracy and deepens our understanding of behavior. Register: lnkd.in/eP7SZnjM

What drives long-term business success? Behavioral science points to one powerful factor: positive manager-employee relationships. We’re proud to see our groundbreaking research with Quantum Connections featured in Auto Service World’s recent article: autoserviceworld.com/this-is-a-key-…

In a recent episode of the Ecosystemic Futures podcast, provided by NASA in collaboration with ShoshinWorks, Dr. Aaron Reid explained how systems that account for the unconscious drivers of behavior outperform those that ignore them. Listen now: lnkd.in/ewxXHsAy