Lots of snow over the weekend in Ohio, so just booked ticket to Florida lol #ppcchat

A1: Very. Transparency is just as important as privacy, so no matter what your opinion is, arming customers with knowledge and respecting them is key. #ppcchat

A2: Working in-house now, privacy has come up a couple times since I started because we focus internally a lot on respecting our audience relationships. Privacy issues will be key to this during '22. #ppcchat

A6: No active steps being taken yet, but this chat is motivating me to make it more of a priority. #ppcchat

Good to be back after a bit of a rough January. Fully recovered and ready to learn. #ppcchat

A1: A decent amount. DSAs, Smart Bidding, RSAs. #PPCchat

A2: Only in campaigns where I feel there's enough data for the machine to actually be smart. #PPCchat

A3: I haven't tried PMax yet. Too new for me to trust and my account is too new for a test. #PPCchat

A5: It's always a matter of discerning time investment vs. performance trade-off. Will the machine give me good enough results that my time investment is better spent elsewhere? #PPCchat

A: Love the guest participants for specific topics join #ppcchat. Well done Julie F Bacchini and thanks for joining AdsLiaison

A2: I'm rebuilding our paid channel, so more bricklaying than testing going on at this point. #ppcchat

Doing good. Wonder if we'll even have a spring this year Julie F Bacchini 30 today, 70 tomorrow. #ppcchat

A1: Good timing for this chat for me. I just lobbied to bring on SEO consultants to work with me as I rebuild our paid program. I plan to interact with them a ton. #ppcchat

A2. 7. My first 5 years in the industry was with an SEO agency doing analytics and PPC. #ppcchat

A3: Although not true, I've traditionally seen content and technical optimization main sites as SEO and conversion and landing pages as PPC. #ppcchat

A4: That a page isn't optimized until it's optimized for the users. #ppcchat

A5: The Paid & Organic report in Google Ads is 🔥. I use it all the time. #ppcchat

A5.2. I like the metric Paid Click %. Filter for top paid terms over 50% and give to the SEO team. #ppcchat

Excited to learn more about GA4. Thanks for attending Brie! #ppcchat

🔥#ppcchat