We are looking to acquire another video marketing agency. Ideally, majority B2B clients. If this is you, or you know someone, please send them my way.

This is a solid breakdown for creative service/productized businesses. After getting to know Sam and learning how he built Testimonial Hero, I realized he approaches productized services differently than most. MRR can be tempting, but chasing it blindly might be the shiny

If you run a project based agency or productized service, it's imperative to understand deferred revenue:

Productized Agencies have the ability to run a B2B SaaS-like GTM playbook, and leverage the best practices there. Unproductized Agencies do not have this luxury. Both work, but you are able to proactively create demand much easier with Productized Agencies (assuming a proper

Don't underestimate the power of taking a simple idea, and taking it seriously.

Gross margin is one of the most critical metrics for agencies and productized services, yet it's often overlooked or miscalculated. Why is it so important? Because gross margin tells you how good your fundamental unit economics are at the project or monthly level. If your unit

People who complain about the agency business model often fall into two camps. The first group? Those who got stuck at a few hundred thousand dollars of revenue. It's a grind, and they became jaded and burnt out. That's real and legitimate - it can happen. In my experience,

Need help with a small brand identity project (color palette iconography, typography, textures, etc) - who do you recommend for cutting edge (very current feeling) brand identity for B2B?

Starting a new agency brand for the first time in 7+ years Just dropped five-figures on the domain AMA

New agency , who dis? Meet Product Hype -> producthype.com SaaS product marketing videos that stop the scroll and excite your prospects. Check out our reel below 👇

Really fun to participate in this Indie Hackers writeup by James Fleischmann 🧐. This is probably the most in-depth I've ever gone on my backstory and the "behind the scenes" of Testimonial Hero 👇 indiehackers.com/post/services/…

If the lottery is a “tax” on the poor… Angel investing is a tax on the rich

I love B2B because it's selling things people and businesses actually need. Products and services that actually create economic value. A lot of "best" consumer marketing feels like it's psychologically manipulating people to buy things they really don't need. Am I heavily

The invaluable thing to learn from entrepreneur mentors isn't tactics—it's their mindset and their strategy. Tactical knowledge can be learned in a variety of places, but understanding the mindset and strategy of people who exactly where you want to be in 3-5 years is

Who is the best ad copywriter you know with B2B experience? Our new agency Product Hype [.] Com has some use cases for video ads upcoming and we'd like to collab with someone. Looking for concept, copy, and then we'd execute the video.

Big news: We’re officially launching Storysnap.com as our parent brand 🚀 For years, many of you have known us through Testimonial Hero and, more recently, Product Hype. But behind the scenes, we’ve actually always been Storysnap, LLC. As we plan for more

Most creative agency owners talk about CAC to LTV. It sounds smart. It feels like the metric that matters. But here is the thing most people miss. CAC to LTV is basically irrelevant if you do not know your gross margin. And almost no agencies who are project-based or that

Legacy is not the money your great grandkids forget. Legacy is the mindset and values your kids absorb and pass forward. You change your family line more through who you become than what you leave behind.