PSA for founders: Ads are expensive. Product development is expensive. So do not spend a single dollar before you have SOME indication that someone will actually buy your product. Get an indication that your intuition is correct before you light your money on fire.

Bootstrapping forces discipline VC money often leads to poor hiring decisions, expensive office spaces, company trips, and other frivolous spending. When the money is coming from your pocket, you just treat it differently.

Hard truth about startups: No amount of VC money can fix bad product-market fit.

Cold Email Is Dead (Unless You Do This) x.com/i/broadcasts/1…

$0–$1M in 2025? Do This Instead x.com/i/broadcasts/1…

Most Cold Emails Are Trash. Here’s What Jason Bay Is Doing Instead. x.com/i/broadcasts/1…

Eric Siu Just Blew Up Every Founder Content Strategy I’ve Seen x.com/i/broadcasts/1…

RB2B got to $5.7m ARR in under 18mo (now 3 FTE’s without: - An office - VC funding - A large team - Catered lunches - A VP of anything - Expensive software - A single “scrum” meeting - Expensive IT infrastructure - A six-figure paid ads budget - Flying anywhere to do anything

Most marketers would say I’m an idiot, but I don't believe in attribution. It forces you to focus on the WRONG things. Here's 5 reasons why I don’t measure any marketing activity I spend time on: 1. The most important things in business can’t be measured The two things that

You’re not Sam Altman. You’re not Elon Musk. You’re not Steve Jobs. Neither am I. And that’s OK. Instead of wasting years chasing VC funding and "massive" exits, most founders should focus on one goal: bootstrapping to $3M ARR. Here’s how I grew my first $3M ARR startup into

Every time I feel bad about my business - which is often - I get dinner with a VC backed Founder in the $20-30m ARR range who has raised over $50m. I share my complaints, then they share theirs👇 - They are unprofitable - They’re either stuck or not growing fast enough for