Do You Have Enough CTAs on Your Damage Restoration Website? Call-To-Action, or CTAs, are text or media elements added to your website that evoke a response from the website visitor to perform a desired action such as "Call Now" or "Contact Us" or "Request a Quote."

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻? Conversion rate optimization increases the percentage of visitors to your site to perform an action that converts them into a customer: calling your number, filling out your form or signing up for a newsletter.

Why is Conversion Rate Optimization Important? The goal of getting rankings and traffic is to get new damage restoration customers. If your conversion rate is 1%, you get 1 customer for every 100 visitors to your site. Double that, and you get 2 for every 100 visitors.

Conversion Rate Optimization is an untapped technique that most damage restoration businesses should implement on their website. A phone number and contact button may not be enough to increase conversions. Have you tried other ways? Tell us in the comments.

5 Benefits of Increasing your Conversion Rate for Damage Restoration 1. Increase in customers 2. Increase in revenue 3. Cost per new customer acquisition is lowered 4. Increase your Return On Investment on your current marketing spend 5. Get an edge on your competitors

5 Conversion Rate Optimization Tips: Tip #1 Implement Call-To-Action Call-To-Actions, such as "Call Now," or "Contact Us," or "Request a Quote," evoke a response from a potential customer to perform a desired action. What successful Call-To-Action have you used on your site?

5 Conversion Rate Optimization Tips: Tip#2 Add Social Proof You should add all social media accounts including positive customer reviews to your website to reiterate your branding and to increase trust from prospective damage restoration customers.

𝟱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗶𝗽𝘀: 𝗧𝗶𝗽 #𝟯 𝗔𝗱𝗱 𝗧𝗿𝘂𝘀𝘁 𝗦𝗶𝗴𝗻𝗮𝗹 Trust signals such as site seals, memberships and brand names are website elements that help evoke trustworthiness of your damage restoration website.

5 Conversion Rate Optimization Tips: #4 Mention What Sets Your Damage Restoration Business Apart You should state what you offer that your competitors do not wherever you can. For example, if you offer services that use the latest technology, you should mention that on your site

5 Conversion Rate Optimization Tips: #5 New website design - the ultimate CRO project! Most sites need a redesign every 2-3 years to stay fresh and updated. Doing so can also improve page speed and allow you to strategically use popup forms to help improve conversion rates.

Don’t Forget To Add Social Media Links On Your Damage Restoration Website Add links to the bottom of your site in the footer and create automated Facebook and X (Twitter) feeds to show your latest posts. This reinforces your brand and increases trustworthiness!

𝗛𝗼𝘄 𝗱𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗶𝗴𝗻𝗮𝗹𝘀 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵 𝗦𝗘𝗢? Social media accounts connect you with new or existing customers. More social media engagement, the better the social signals to search engines which can improve your rankings in the search engines.

What other Social Media Accounts should you consider? ☑️ YouTube - Share and create videos ☑️ LinkedIn - A business networking site, but can also help in connecting online ☑️ Pinterest - Love or pin images into separate pin boards. Infographics, photos them.You

Retargeting is a form of paid advertising which allows you to target and show ads on 3rd party websites to people that have visited your website. It entices them to click on the ad which then takes them back to your website.

Basic Retargeting for Damage Restoration Websites A basic retargeting campaign is set up with 1 or 2 of the major retargeting platforms and a few different banner and text ads. Next, fund your account, set up budget caps and install the retargeting tracking code onto your site.

4 Advanced Retargeting Techniques: #1 To avoid showing retargeting ads to current customers, you can install a burn code or pixel on the form completed page. This will tell your retargeting platform to not serve ads to them if they leave your site.

4 Advanced Retargeting Techniques: #2 Limiting your retargeting to a set number of banner impressions per week or month is sometimes referred to as frequency caps, thus you put a cap or limit to the amount of times your banner ads are shown.

4 Advanced Retargeting Techniques: #3 Separate users with Audience Segmentation. By showing each user separate and targeted banner ads that are based on their browsing intent, you can increase chances that they will click through the banner ad to your damage restoration website.

4 Advanced Retargeting Techniques: #4 An easy way to get a prospective damage restoration customer back to your website is to offer a special coupon or other one-time offer to get them to click through to your website. Create urgency with a time limit on the special.