🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Ch 3&4: The author gives an in depth analysis of social media, it’s many forms, and it’s high impact on marketing/communication strategies. Thanks to technology there has been a shift from traditional media/expensive advertising to web and social media. #NYUdigitalmarketing

#NYUdigitalmarketing To many people this upcoming weekend is about the Super bowl, for me it’s about LNY! I love to see companies incorporate this holiday in their campaigns. McDonald's enlists fashion designer for Lunar New Year celebration in metaverse marketingdive.com/news/mcdonalds…

#NYUdigitalmarketing ch 5&6: these chapters highlight the importance of blogging in modern marketing and PR efforts. It discusses the need for authenticity, engagement, and adaptability in blogs to tell a story, connect with an audience, and achieve professional success.

#NYUdigitalmarketing CeraVe’s Super bowl ad was one of my favorites because it was humorous and creative. Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl marketingdive.com/news/cerave-mi… via Marketing Dive

#NYUDigitalMarketing ch 7&8: The text discusses the evolution of press releases and their use in modern public relations and marketing. Overall, emphasizing direct communication with consumers and the potential of viral marketing to reach a wide audience.

#NYUdigitalmarketing As cool AI and Coach are, I cannot get behind this campaign. Using an AI model is strange to me because Id rather have Coach support a real model Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes retaildive.com/news/coach-vir… via Retail Dive

#nyudigitalmarketing Ch 9&10: I found that point that when building a website, often times the content is overlooked to be very interesting; while the design, color, navigation, and technology are important, the content is what actually engages buyers to buy.

#NYUDigitalMarketing As someone that is OBSESSED with Jungle I thought this campaign was super relevant and exciting. I hope I see more like this from other brands. Gap reworks Jungle’s TikTok hit to show off spring linen collection marketingdive.com/news/gap-jungl… via Marketing Dive

#NYUDigitalMarketing Ch11-13: emphasizes the importance of focusing on the buyers of your products or services rather than on the products themselves. It highlights the importance of clear and effective communication that is trustworthy and resonates with your target audience.

#NYUdigitalmarketing ch 14&15: The chapters discuss that a website must hold attention from start to sale, to have long-term relationships. And understanding the buying process, segmenting buyers, and creating buyer-centric content for different personas is very important.

#NYUDigitalMarketing I especially liked Lucky Charm's campaign that began in February. They created limited edition boxes that did not have their iconic mascot to encourage children to "hunt" for the mascot and drive sales for Lucky Charms. eventmarketer.com/article/st-pat…

#NYUDigitalMarketing Ch 16: I found it interesting that the author compared social media participation to exercise, emphasizing to make it a part of one's daily routine. It encourages experimentation and active participation in social networking as a means to stay ahead.

#NYUDigitalMarketing Ch 17: The author highlights the importance of categorizing blog posts and adding social media tags for better visibility. The Sharpie Blog is used as an example to illustrates how companies can engage with their audience through blogging.

#NYUDigitalMarketing My group recently presented on SKIMS for our digital marketing project so I found this article relevant to our class. Campaign Trail: Skims clones Kim Kardashian for first TV push marketingdive.com/news/skims-kim… via Marketing Dive

#NYUDigitalMarketing Ch 18: the author discusses the trend towards business-casual video, where content is created with less formality, making it more appealing and engaging to consumers. Indicating a desire for closer relationships between organizations and their audiences.

#NYUDigitalMarketing Ch 19: Overall, this chapter emphasizes the need to think like a publisher and create news releases that provide valuable information to buyers, helping to establish your organization as an active expert in the industry and a trusted resource.

#NYUDigitalMarketing Coke is always doing collectable cans for die-hard fans but is Marvel still as relevant as they think? Article: Coca-Cola heads to Marvel universe for new spot, packaging campaign marketingdive.com/news/coca-cola… via Marketing Dive

#NYUDigitalMarketing Ch 20: Effective online media room practices include tailoring content for media and buyers, optimizing for search engines and usability, and offering diverse multimedia. Targeting a broader audience can boost marketing, visibility, and engagement.

#NYUDigitalMarketing voguebusiness.com/story/fashion/… Coachella marketing is over – but only for millennials Ticket sales may be down, but some brands still bet big on Coachella last weekend, which is now about driving engagement with Gen Z.

#NYUDigitalMarketing Ch 21 - Overall, the narrative pushes for a shift from traditional, broad-spectrum PR tactics to more thoughtful, targeted, and interactive approaches that respect journalists' needs and the changing media landscape.