Fast Company profiles specialty print magazines that work financially, with Quantum Media explaining why. “Print makes sense because of the materiality of the magazine,” explains Ava Seave, Quantum Media Principal quantummedia.com/.../fast-compa…... #managementconsulting #strategy #media

Will Anime Go the Way of Gaming for Marketers? Once only used by brands endemic to gaming due to their connection to the anime audience, now mass brands, such as McDonalds, are using anime in their advertising. More here: quantummedia.com/industry-news-… #media #strategy #consulting

Ava Seave gives advice for starting news outlets on social media. “Outlets should identify and cater to audiences by both geography and topic of interest,” said Quantum Media Principal, Ava Seave, in an article from IJNet. #managementconsulting #strategy #marketingdigital

What AI is Getting Right and Wrong The head of Global Policy at Hugging Face, a clearinghouse for open-source data sets and models, is advising regulators globally about the promise and perils of ChatGPT for social impact. More here: quantummedia.com/industry-news-…

“The Revenue Roadmap,” co-authored by Quantum’s Ava Seave and IPI’s Ryan Powell, guides news organizations in product development. To read more and to get a copy of the primer, quantummedia.com/.../the-revenu…... #managementconsulting, #earnedincome #journalismbusinessmodels

Purpose Hive, a consultancy in brand purpose strategy, just launched by Quantum Media’s Touseef Mirza and colleague Samuel Monnie. quantummedia.com/news-item/quan…

How Americans Get News from Social Media Americans encounter news content on TikTok, Facebook, Instagram, and X (formerly Twitter,) although they aren’t necessarily looking for it. More: quantummedia.com/industry-news-… #strategy #media #consulting #news #socialmedia

Head swivel: News Re-Pivot to Video Data from 47 countries shows all the growth in platform news use coming from video or video-led networks. This, after $$ invested in video for many news orgs 7 years ago didn’t pay out. More: quantummedia.com/industry-news-… #media #strategy#consulting

How Well Can AI Protect Brand Safety? Report from digital watchdog Adalytics shows hundreds of brands’ ads appearing next to unsafe content on UGC sites despite using AI tools to prevent exactly that. More: quantummedia.com/industry-news-… #media #strategy #consulting #brandsafety #AI

“Sports is the best and most valuable content to do what you want to do for traditional and disruptive media” John Skipper explains we are in the midst of yet another boom in sports media. #sportsmedia #ManagementConsulting. quantummedia.com/industry-news-…

Viewer Ad Recall for Streaming Services MX8 Labs recently surveyed viewers of ad-supported streamers about brand recall, attention and if ads have actually influenced them to make a purchase. More: quantummedia.com/industry-news-… #media #strategy #consulting #streamingservices #adrecall

Consumers to Brands: Please Email Me! 69% of consumers worldwide say email is their preferred communication channel with brands, followed by SMS/MMS at 53% More: quantummedia.com/industry-news-… #media #strategy #consulting #brands #mediaconsulting

Is there a consensus on the status of men and masculinity in society? Not so much. Men and women (predictably) disagree #marketingstrategy tinyurl.com/yv9nnpvw

Steve Waldman: “In a time of AI and virtual reality, email might help save local news." quantummedia.com/industry-news-… #journalism #localnews #managementconsulting

Semafor's long analysis raises, but can't answer this question: Will the structure of media funding and distribution in 2025 fundamentally change lawmakers' belief in the necessity of the programming that public media can provide? quantummedia.com/industry-news-… #strategy #publicmedia

Quantum Media is one of “America’s Best Management Consulting Firms” for 6 years Row in the Forbes/Statista Ranking. We appreciate the vote of confidence from our peers and clients. #consulting #strategy #marketing #media quantummedia.com/news-item/quan…

Yahoo’s CEO Jim Lanzone explains to Quantum’s Gretchen Grant how Yahoo maintains its #1 ranking in news #managementconsulting quantummedia.com/news-item/yaho…

Existential crisis for Subscriptions? Quantum’s Ava Seave joins Babbel’s Julie Hansen at the subSummit Conference to consider the risks ##subsummit #subscriptioncommerce quantummedia.com/news-item/exis…

Growth of social media traffic to publishers showing signs of life. quantummedia.com/industry-news-… #strategy

TVRev's Alan Wolk explains consequence of “fundamental rewiring” of content production, distribution and consumption. #managementconsulting quantummedia.com/industry-news-…