Ben Radack 🏝️ Totally agree CBO isn’t the enemy, it’s just misunderstood. At high spend, you lose testing control. But at low budgets, CBO doesn’t even function properly it starves half the ad sets. It’s all about when and how you use it.

No motivation fluff. Just real results, real breakdowns, and what actually works inside Meta Ads Manager. Share this thread + drop a 💡 and I’ll audit your ad account for free.

Always start your optimization at the ad level. First thing to check: CTR If your CTR is weak, nothing after that will work. Fix the scroll-stopping issue first then move down the funnel to things like Add to Cart % and landing page drop-off.

“Dropshipping is dead.” “Interest targeting is dead.” “ABO is outdated.” Cool story bro meanwhile I’m doing $30K on a product straight from AliExpress. No fancy apps. Just a good product, solid creatives, and structured ABO campaigns. Screenshot attached 📸👇

Simple formula. Most skip step 2 proving you’re good at what you do. Do that consistently, and step 3 becomes effortless.

Strong offer + strong margins = real scale

"Before the battle of the fist comes the battle of the mind" Master Shifu

Most brands don’t need a new strategy. They need to actually stick to the one that already works long enough for it to do its job

I’ve been away from Twitter not burnout, just a big life moment. We finally moved into our own place. 🏠 In our culture, families live together under one roof. That’s how we grew up me, my brothers, and our parents. One home. One dream. During COVID, the 3 of us started

Back to creating more success stories. Back to sharing what actually works. It’s that time of the year.