Two identical teams. Same talent. Same resources. Same goals. One outperforms the other by 42%. The difference? Trust. When Carrington & Sons discovered this, their skeptical CFO became trust's biggest champion. Chapter 6 of #ThirstyBook reveals the transformation.

Getting comfortable with discomfort isn’t just a personal growth hack-it’s the foundation of trust in today’s organizations. Building a culture where people feel safe to take risks and speak up fuels real connection and resilience.

Trust grows when we lean in together

True inclusion isn't just diverse faces in a room—it's valuing perspectives from every level. Who are your eyes and ears, and when did you last ask what they're seeing? #InclusiveLeadership #ThirstyBook

Your customers aren't just buying your product. They're experiencing your culture through: Response times Problem-solving approach Cross-team alignment Meeting energy While you're focused on internal metrics, they're seeing the cultural "leaks" you've normalized. Ask them. 👀

The people who see your culture most clearly? Often not in your meetings. Talk to your "Roberts" - they noticed the first signs of dehydration long before you felt thirsty. #WorkplaceCulture #ThirstyBook

The culture work isn't happening in your boardrooms. It's happening through "Cultural Artisans" – the security guard who notices when elevator conversations stop, the mid-manager tracking department tensions, the brave employee surfacing uncomfortable truths. #Thirsty

You're Not Just Watching - You're Choosing youtu.be/AJ1p9wvqjSA?si… via YouTube

Human Connection In AI Leadership youtu.be/nDXaWJIEfSw?si… via YouTube

Leadership Pitfalls That K*ll Cultural Momentum youtu.be/H-Sq-rS_RGU?si… via YouTube

Common Leadership Problems youtu.be/IsGo-pRuge0?si… via YouTube

Purpose Beyond Nonprofits: Transforming High Performers Into Relational ... youtu.be/41kP_8oQs8g?si… via YouTube

The Vision Execution Gap - How To Avoid "Visionary Hallucinations" youtu.be/n6SypIii9HI?si… via YouTube

The Culture Cliffhanger youtu.be/KpLq8mm9280?si… via YouTube

How To Get The Most Out of Thirsty youtu.be/pc9ciZBv764?si… via YouTube

The wait is finally over! Get your copy now! Link:a.co/d/5D4XqL6

Check out the latest article in my newsletter: The Human Advantage: Why We're Winning the Culture War in the AI Era linkedin.com/pulse/human-ad… via LinkedIn

We hit #1