Questions regarding my post on “claims.” Let’s have a primer. FTC considers claims in these general categories: 1. Income claims (i.e. you will make XYZ money) 2. Performance claims (i.e. you will lose xyz pounds, have sex this many times etc) 3. Lifestyle claims (i.e.

Do you know what the most tragic thing that can happen to a human being? The loss of hope. Do you know what follows the loss of hope? Poverty. Poverty of the mind, friends, finances, and every other kind of poverty. And do you know what poor people who have no hope do? They

there’ll be a time somewhere in the future where you’d give everything to relive the day you’re living today

“There’s nothing worse than a mediocre performing offer.” That’s what my former business partner said at our first Copy Accelerator event back in 2019 and it’s stuck with me ever since. It’s so damn true and here’s why: A great offer just scales. It’s easy and lucrative and fun.

If you have wasted years of your life with an addiction, horrible habits, or the wrong people, the good news is if you radically change today, you can make up for the lost years. But it must be today.