My biggest copywriting mistake? Rushing past emotions to get to features. Your audience isn't sitting there with a checklist. They're sitting there with hopes, fears, and dreams. Honor those first.

'People don't read anymore' is a myth. They read what matters to them. They read what speaks to their soul. They read what promises transformation. Your copy isn't too long. It's just not compelling enough.

Fear isn't just an emotion - it's a buying switch. But amateur copywriters use it wrong. They threaten instead of protect. They push instead of guide. Master fear by becoming the shield, not the sword.

Happiness is overrated.

If you write, get this