Payas (@payasppc) 's Twitter Profile
Payas

@payasppc

Helping Ecom Brands Scale With Google ads

ID: 1325268835604160514

linkhttps://calendly.com/pg-googleads/demo_call calendar_today08-11-2020 02:48:19

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Daily momentum is so key You’re crushing your tasks You’re doing everything on time But then, That urge kicks of to eat some junk You give in And now you’re lost the flow state Happens with me often You can only be locked on for the whole week when you stay locked in for

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With google ads Reasonable segmentation is key Here are some reasonable segmentations: - Performance It is generally the most effective one, Pull your best performers (roas/cpa) into a separate campaign with higher budget Will improve spend efficiency - Margin If you have

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I’ve generated multiple 6 FIGURES for ecom brands with Google Ads Pmax has been a core part of it Today I’m giving away my Pmax guide for free It includes: ✅ Campaign structure ✅ Segmentation ✅ Campaign types ✅ Use cases ✅ Assets & bidding Want it? Comment “pmax”

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Tough things Are only tough for the initial 10% Later It doesn’t get easy But you fall in love with the journey If you haven’t, you’re not in alignment

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Performance Max has come far → You can now add negative keywords → Channel-level breakdowns are being rolled out → Control and transparency are increasing → Performance has gotten better It has now become an integral part of the google ads strategy

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What if your best seller on Google suddenly stopped running? It might decrease your performance right Well, it can happen to you if you don’t check this Sometime ago I worked with an ecom brand & the first thing I noticed was that their 2 best selling items have been

What if your best seller on Google suddenly stopped running?

It might decrease your performance right

Well, it can happen to you if you don’t check this

Sometime ago I worked with an ecom brand & the first thing I noticed was that their 2 best selling
items have been
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It’s so simple To add your business details in google merchant centre like Return policy Return cost Shipping colicy Shipping cost But 90% brands don’t That’s why you should The first advantage is, google trusts trustworthy businesses and rewards them with better cpc’s

It’s so simple

To add your business details in google merchant centre like

Return policy

Return cost

Shipping colicy

Shipping cost

But 90% brands don’t

That’s why you should

The first advantage is, google trusts trustworthy businesses and rewards them with better cpc’s
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When creating new campaign, Start with manual cpc BUT Don’t forget to optimize your bid cap Try to find a cap where you’re getting a better return while being able to spend the budget too