We need a Pixar short film of Perseverance and Ingenuity. #Pixar #Perseverance #Ingenuity

Exercise for Marketing class pin.it/4jQVyrQ #psc511b   #Brand

Cut military spending before food stamps. Invest in what brings life.

It's time to require universal background checks, establish a national red flag law, require safe storage of firearms, and end immunity from liability for gun manufacturers. It's time to stand up to the gun lobby.

For my #psc511b Marketing class I’m reading again about how Planned Parenthood and Planned Parenthood Action created a model for NPOs to mobilize in the face of threats. Wondering about similar #Strategy for threats to LGBTQ NPOs

NPOs have to be #nimble A #Strategy employed by Planned Parenthood Action and Planned Parenthood was to quickly add social media staff to monitor threats to reproductive health. NPOs with less capacity can use the BoD and Volunteers-Marketing class musings #psc511b

One FB page, IG channel, or Twitter feed may not be enough for NPOs. A #Strategy used by Planned Parenthood and Planned Parenthood Action when faced with threats was separating from the main pages new channels targeting advocacy. Musing about Marketing #psc511b

I’m learning in Marketing class #psc511b that an important #Strategy for NPOs to motivate constituents to take action is to ASK them about their needs.

Empower brand ambassadors to share about your NPO. A #Strategy for getting your story out: their story is your story #psc511b

Nathan Crabtree Planned Parenthood Planned Parenthood Action Learning to navigate an array of platforms is essential for NPO's whose advocacy or content may fall victim to algorithm problems. Having lots of pages forwarding the brand and mission is a great #strategy #psc511b

@socionerd88 Nathan Crabtree Planned Parenthood Planned Parenthood Action I think what we learned about Planned Parenthood and their high performance social media #strategy presents great opportunities for LGBTQIA+ nonprofits to leverage online community power to advance their organizational mission! #strategy #psc511b

npr.org/2023/06/03/117…

LGBTQI+ rights are human rights.

Today, the People's House – your house – sends a clear message to the country and to the world. America is a nation of pride.

In his book, Audience, Jeffrey K. Rohrs explains how to cultivate a proprietary audience. My first thought about applying this to the nonprofit sector is that a shared mission is an important component. #psc511b #Audience

Musings on #Audience by Jeffrey K. Rohrs for #psc511b An important type of Joiner for the Nonprofit sector is the Volunteer. Like all other Joiners, volunteers can become Amplifiers which they do with their “boots on the ground” and “hands on” work.

Paid media costs money! Nonprofits can leverage Owned and Earned media to nurture and grow their #Audience #psc511b

“We’re focused on channel management instead of audience development.” From Jeffrey K. Rohrs book #Audience struck me as an important lesson about building a proprietary audience. #psc511b