Nick Lawson (@nicklawson0) 's Twitter Profile
Nick Lawson

@nicklawson0

CEO at @sqwadfan. Recovering artist. Creating sponsorship activations that resonate with fans. Sponsor Signs newsletter 👉upscri.be/jeq96k

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linkhttp://www.sqwadhq.com calendar_today11-03-2013 15:17:58

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The Western Athletic Conference (@wacsports) 's Twitter Profile Photo

🥎 You'll never strikeout with The Provo Airport! But do you think you can guess how many strikeouts will be thrown in the championship game? Submit here: wacprediction.sqwadhq.com #OneWAC x #WACsb Provo City | SQWAD 🏟📱

🥎 You'll never strikeout with The Provo Airport!
But do you think you can guess how many strikeouts will be thrown in the championship game?
Submit here: wacprediction.sqwadhq.com
#OneWAC x #WACsb
<a href="/provocity/">Provo City</a> | <a href="/SqwadFan/">SQWAD 🏟📱</a>
Nick Lawson (@nicklawson0) 's Twitter Profile Photo

We need more relationship touch points in sponsorships. We’ve maxed out the logo ones. We’ve created a place where fans become numb to logos. This makes our assets commodities. Great dive in below on how to flip the script and sell more sponsorships with relationship assets.

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

Really cool to see the new PAC-12. The past is the past. Mistakes were made. But the programs being added here quality ones. Ones that will absolutely benefit from the brand. There will be quality sports action here. Football and beyond.

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

Curiosity should drive your sponsorship strategy. You should be focusing more on the 'what if' rather than the known. Asking "what if" is the start of innovation. It is where we take all our preconceived biases and throw them out the window. 'What if' is where you win.

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

2025 is almost 1/12 of the way over. It's not too late to make some commitments to the new year in the sponsorship industry. Check out our 5 Sponsorship New Year's Resolutions for 2025. buff.ly/3C4B32x

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

Attention is currency. Emotion is the multiplier. A brand that taps into the raw passion of sports doesn’t just get seen—it gets remembered. You can’t just measure impressions. You have to look at how you will measure direct impact.

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

The best sponsorships feel inevitable—like the brand and the team were always meant to be together. If a partnership feels forced, the fans will feel it too. Authenticity wins.

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

Another year, another lineup of Super Bowl ads that had us (hopefully) remembering the brands behind them. In this episode of The Inches Podcast, we break down the biggest winners, the surprise standouts, and the ads that might have missed the mark. buff.ly/3CMRXDf

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

Most sponsorships fail quietly. Not because the budget was too small— But because no one cared. No pull. No engagement. No memory. Wrote about why your activation must pull fans in—or you’re wasting your money. 👉 blog.sqwadhq.com/2025/07/22/you…

Nick Lawson (@nicklawson0) 's Twitter Profile Photo

When the game goes into OT or extra innings… that’s free sports. The fans are locked in. The emotion’s peaking. And most teams? Still give it away for free. This week on The Inches, Rich & I break down how to sell those extra moments like a pro → 🎧 theinches.buzzsprout.com/142018/episode…