Banksy burns, Doge billboards, Goblin grunts… I squeezed the alpha from 15 viral web3 marketing campaigns so u don’t have to 👇

Your typical day interns? 😏

facts

In today’s episode our Kevin the crypto founder tries his best at KOL marketing somebody tell him already…

Sometimes the hardest part in Web3 isn’t the tech. it’s how we turn simple ideas into tech/jargon soup

things in crypto i remember from before you joined #24 2018: ICO raised $830k with Ryan Gosling as designer

Explaining infra pivots ≠ showing off tech, it’s about making ppl feel the story try: instead of going deeper in tech, go simpler than before (wuuut?) We once wrapped a full tech pivot into comics... and people got it❤️

you build the hype 🤝 founder sells the bags *in a parallel universe ofc, never happened to any of us

Saw an interview with a commercial voice actress. She was asked why ads always sound so awkwardly positive and almost laughing (Jet2Holiday thing, yes!) She said it is not because they want it, but because clients demand it Same in marketing. great talents full of creativity

it’s 2025 and there isn’t a single game built on crypto rails thats even REMOTELY enjoyable that isn’t a reskin of a mining ponzi locked yield farm 👍

camol how come they 'do nothing' as they do attend Token2049? checkmate 😤