You don't suck at making ads (or maybe you do, i dunno) Your script just has no structure Following a proper framework is a MUST to make successful ads Filter Audience 👥 Hit Pain Points 😰 Product USPs 🔥 Social Proof ✅ CTA 💸 Here's a more in-depth breakdown of each

I've been doing ads for 4 years Made thousands of creatives Ran millions of $$ in ad spend And STILL... Have yet to find a time when complex ads/media-buying solved an issue Simplicity is your best friend Simple ads Simple strategies Easy to follow Easier to scale

When you realize you're working with people, and not just brands You'll see a much lower churn on your clients I treat every client like they're a good friend Give it to them straight Share some laughs And then explain what's going on, and where we can take the account At

Took over a new ad account last week Massive 🚩 all across the board from previous agency (who apparently is massive) > 10+ creative tests that were all under tROAS > no post IDs on scaling campaigns > UGC based on no previous testing > Best performers were the same ads the

Harsh truth brand owners don't want to hear... The simplest ads work the best Those crazy statics with a bunch of cool marketing 💩 on it, won't outperform a good callout + pain point solution This ad we made for a supplement brand has been one of their top performers Simple,

Whitelabel ad -> Listicle Landing Page -> Product Page = 💰💰 Started building and implementing this on our client's ad accounts and they're ripping Shoot me a DM if you want us to build that out for you

Biggest unlock for the growth of my agency? Building strong partnerships with other agency owners Best clients tend to come from referrals They come vetted, you work alongside the other agency, and it comes at no extra cost I pay all our referral partners hefty commissions

Ad Account Structure for budget < $30k/mo CBO Testing Campaign - 2 weekly creative tests - min spend $5 on each ad set - cut underperformers when spend > AOV ASC+ Scaling - Copy post IDs from testing - Launch after month 2 (want good surplus of winners in campaign) Focus on

Hot take for growing your agency: Don’t be an a**hole That’s how you build partnerships and retain clients

If it ain't broke don't fix it That's how I like to approach ad account optimizations If the testing campaign is RIPPING, why would I disturb it by adding more variables to it? If your account is printing, why do anything other than just increase budget? Dont make changes

Selling a "boring" product? Make the copy a bit cheeky Here's an ad we made for Cloud Topper that does just enough to get attention but still sell

Had a call with a Meta rep about a client Rep said "if you make these changes you can improve results" All while the account is hitting a 7.6x ROAS on a $29 CPA (target ROAS of 4x)

Ads will get you new customers... But if you do ZERO email marketing, you can't expect to grow a business Can't scale a business purely on new customer acquisition It costs you nothing, to send out emails You don't need an agency to write up a basic email with an image

Biggest unlock for scaling your ad account? TOF ads! They're the hardest to crack, but open up the most room for scaling Here's the formula: > introduce the problem (test various) > further explain the negative impact of the problem (ideally use science to explain why) >

Worst feeling in the world as a media buyer? Ads ripping, ROAS/CPA are strong, but brand has inventory issues... LET ME COOOOOOOK

Recently audited an account that was doing TOO MUCH Their previous agency had been audience testing with their creatives (good) But they were trying to niche down so hard, that the ads were targeting 2 people "mattress toppers for gardeners" Sometimes your product can just