In search of real outcomes | Marketing Interactive marketing-interactive.com/search-real-ou… by Auke Boersma

Don’t look at mobile as the device, look at mobile as the individual user - Auke Boersma, Light Reaction #B2BASIA

It's very much on what you would like your audience do, keep that a central part of your strategy - Auke Boersma, Light Reaction #B2BASIA

Make your marketing strategy horizontal, not vertical and keep your audience at the heart of things - Auke Boersma, Light Reaction #B2BASIA

and all Programmatic will become Performance! x.com/MarketingEds/s…

This was fun! x.com/Hoot_EllaBadis…

Brilliantly anticipated to the Singapore F1 Grand Prix!! Well done Uber. lnkd.in/fAR5HK7

lnkd.in/f_JiFwZ

yearoftheelephant.org/cites #JoinTheHerd

Great coverage of the launch of Light Reaction in Vietnam. Thank you CampaignAsia! lnkd.in/fPcePs4

Well done Honda. 'Samboni advertising' (what's this even called?!) during NY Islanders - NY Rangers Hockey game. lnkd.in/fG5EWTb

lnkd.in/ffi-Afn

Couldn't agree more! Working in different markets, with their own cultures and a large diversity of people is a gre…lnkd.in/fgzAxQS

#trump #ElectionNight

Alibaba's Singles Day sales frenzy in China. What an astonishing result, again! Great report by Mindshare China. ow.ly/JoBC3064y1g

Rosa is a great colleague and peer on the global Light Reaction ExCo so I'm happy to vote for her and share it with…lnkd.in/fNCdKyR

Xaxis Leadership Series 2016: Supply lnkd.in/f_tgJ2g

Great opportunity to join our team in Hong Kong. Be the future of advertising! lnkd.in/fd4iBa4

"ZOO Hunter, Pyro Fireman, NGO Thief; 'Same same but different'." linkedin.com/pulse/zoo-hunt… by Auke Boersma on LinkedIn

I've #justdonated to support The McShane Young Digital Disruptor Award. Donate on JustGiving and help raise £10000 justgiving.com/crowdfunding/m…