NEWS | Atlassian Williams Racing has secured a major title sponsorship agreement with Atlassian 💰 Largest partnership deal in team's 48-year history ❓ First title partner since Rokit deal ended before the start of the 2020 season #SportsBiz #F1 blackbookmotorsport.com/news/f1-willia…

📢 The latest top stories... 1️⃣ Formula 1 urged to avoid 'blood-stained' Rwanda race 2️⃣ NASCAR "absolutely looking at" private equity investment 3️⃣ TAG Heuer becomes Monaco's first title sponsor Click here for more of the latest off-track talking points 👉 blackbookmotorsport.com

EXCLUSIVE: Octagon appoints Camilla Hessey as head of motorsports for Octagon Europe 🗣️ Speaking to BlackBook Motorsport, she predicts the way brands appeal to women who don’t physically attend a Grand Prix is going to be “a real challenge” #SportsBiz blackbookmotorsport.com/news/octagon-c…

NEWS | Atlassian Williams Racing's title partnership with Atlassian is "one of the biggest deals full stop in the sport and across sports", says James Vowles 🗣️ Vowles also emphasises the team's commercial evolution in the past two years #SportsBiz #F1 blackbookmotorsport.com/news/williams-…

Zak Brown claims McLaren have likely generated the most commercial revenue in the history of F1 📝 Team currently has 53 commercial partnerships, including major deals with OKX, Mastercard, and Google #SportsBiz #F1 #F175LIVE blackbookmotorsport.com/news/mclaren-r…

NEWS | BWT Alpine Formula One Team have agreed a partnership with Mercado Libre for the 2025 season The company is actively supporting the team's test and reserve driver Franco Colapinto #SportsBiz #F1 blackbookmotorsport.com/news/alpine-f1…

Having had some time to reflect on the night's proceedings, here's what we learned from F1 75 in London, including: 🏆 Racing Bulls get its right 📈 F1 Academy's tangible impact 🗣️ Hamilton and Ferrari's potential blackbookmotorsport.com/features/f1-75… #SportsBiz #F1 #F175LIVE

Lewis Hamilton has been named the first global F1 brand ambassador for lululemon 💡 Ferrari driver's Mission 44 foundation will also work with Lululemon as company seeks to distance itself from past controversies #SportsBiz #F1 blackbookmotorsport.com/news/lewis-ham…

NEWS | MotoGP™🏁 is close to finalising a new US media rights deal with FOX Sports for 2025 📝 Series hopes agreement will be in place prior to this weekend's race in Thailand #SportsBiz #MotoGP blackbookmotorsport.com/news/motogp-us…

Financially, Cadillac won't need much help with General Motors and TWG Global behind them, but it's promising that commercial interest appears to be outstripping capacity already More from new team principal Graeme Lowdon below 👇 #SportsBiz #F1 blackbookmotorsport.com/news/cadillac-…

US MOTORSPORT VIEWERSHIP 📺 3.01m viewers at Las Vegas on FS1 Back-to-back viewership gains for NASCAR on cable, but year-to-date audiences are only going in one direction with the sheer number of FS1 races this season #SportsBiz #Nascar blackbookmotorsport.com/news/nascar-la…

Licensing isn't new for Formula 1, but something about the recent partnership with LEGO feels different VP of licensing Emily Jacobs discusses the collaboration and how it will build engagement with the sport's growing audience #SportsBiz #F1 blackbookmotorsport.com/features/f1-le…

What do Idris Elba and MrBeast have in common? BlackBook Motorsport sits down with CUPRA KIRO to find out about the team's celebrity interests and why it is intent on thinking differently #SportsBiz #FormulaE blackbookmotorsport.com/features/formu…

Has NASCAR made the right call with its US$7.7bn TV deal? Eyeballs on your product will always be the barometer for success, but fragmentation pushes viewers in the opposite direction BlackBook Motorsport breaks down the trends so far #SportsBiz #Nascar blackbookmotorsport.com/features/nasca…

Oliver Oakes has resigned as the team principal of BWT Alpine Formula One Team after just ten months in the role 📝 Flavio Briatore will cover the roles previously performed by Oakes 🏎️ Decision comes as Colapinto is announced as Doohan's replacement #SportsBiz #F1 blackbookmotorsport.com/news/f1-alpine…

NEWS | Formula 1 revenues fall 27% YoY to $403m in Q1 🔻 First Q1 operating loss since '21 📈 2nd-highest revenue for period under Liberty 📺 F1 TV subscribers increase 4% YoY, up 20% in US 📝 Liberty hopes MotoGP takeover approved by 30th June #SportsBiz #F1 blackbookmotorsport.com/news/f1-revenu…

NEWS | Nine "definitely" interested in Formula 1 rights in Australia 💰 Foxtel currently pays around AU$45m per year 📺 NBCUniversal also confirms it won't be bidding for US rights #SportsBiz #F1 blackbookmotorsport.com/news/f1-tv-rig…

As F1 celebrates its 75th anniversary, BlackBook Motorsport looks at the defining moments from 75 years of F1 Here's everything from the tobacco sponsorship revolution and 'Bernievision' to Liberty Media and Drive to Survive... #SportsBiz #F1 blackbookmotorsport.com/features/f1-75…

How has FOX: NASCAR tracked since the pandemic? Viewership appears to be declining, but dig a little deeper and Nascar should be encouraged: 4.52m across 5 races on Fox (most since 2022) 2.46m across 9 races on FS1 (most since 2021) #SportsBiz #Nascar blackbookmotorsport.com/news/nascar-cu…

As NASCAR makes history in Mexico City, BlackBook Motorsport sits down with Ben Kennedy to find out: 🏙️ Lessons learned from Chicago 🇲🇽 Importance of FTA coverage 🏎️ Increasing pressure from F1 🇨🇦 Is the next step north? #SportsBiz #Nascar blackbookmotorsport.com/features/nasca…