Catch Memo's analysis of what people are reading about Biden and Trump in Eleanor Hawkins's Axios Comms: axios.com/2024/07/18/tru…

Memo CEO Eddie Kim says that, "Like the death of DVDs changed the economics of the movie industry, AI-driven search is transforming earned media." See how: memo.co/blog/what-decl…

Join us on Aug. 14th! CEO Eddie Kim and Global Head of Analytics Zeno Group Michael Brito will discuss how AI search is impacting publishers, how the earned media model is shifting, and why PR needs to adapt. Save your spot: info.memo.co/webinar-media-…

The 2024 Summer Olympics in Paris attracted nearly 600 million readers during the 2 weeks of the Games—that’s 13x more readers than the recent global IT outage. Which brands came out ahead with readers? We analyzed over 20,000 articles to find out: memo.co/blog/what-bran…

One of the biggest lessons learned from Bug Light that might have helped Harley-Davidson , John Deere USA , and Tractor Supply over the last month: every time you backpedal or make reactive changes, your negative news cycle regenerates and attracts more readers.

. Zeno Group Global Head of Analytics Michael Brito joined us to discuss big shifts happening in media, metrics as a critical component of PR strategy, and what we can all do to push the industry forward. See the full discussion with Memo CEO Eddie Kim on-demand:

After Starbucks announced its new CEO, the narrative changed from a positive business outlook to...the CEO is commuting via private jet? We analyzed what people read most about the announcement and how it compares to other news cycles in 2024: memo.co/resources/read…

Our Insights Team analyzed readership data (unique visitors to news coverage), coverage volume, and UVMs to see if they yield comparable insights. Spoiler alert: there's some key differences that could sway your media strategy. Check out her research: memo.co/blog/comparing…

We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: info.memo.co/evolving-role-…

We analyzed news coverage around CEO turnover at The Boeing Company, Starbucks, and Nike to understand how their differing comms strategies impacted public attention and their bottom lines. Check out 3 key learnings: memo.co/blog/study-lea…

Are Op-Eds worth the effort? Do people read them? Insights Analyst Jaime Ponce studies a year of Op-Eds to get to the bottom of it. Check out a snapshot of the findings: memo.co/resources/read…

We’re sitting down with TaylorMade Golf's Ryan Lauder to unpack the shifting macro and micro trends in PR, unique ways to leverage data, and so much more. Join us Oct. 23: info.memo.co/fireside-chat-…

Memo's Insights Team studied how many people read about Costco over time and, when faced with a crisis, if they should respond (Never thought we would be posting about Diddy's baby oil supply, but here we are!). See the data: memo.co/resources/cost…

We sat down with TaylorMade Sr. Dir. of Media Ryan Lauder for a jam-packed discussion about the importance of integrated data and insights when it comes to all things media. Check it out: info.memo.co/fireside-chat-…

Big news! Today we launched Predictive Readership, an extension of our direct-from-publisher data, adding thousands of publications to our dashboard analytics and reporter database. Learn all about it: memo.co/blog/memo-laun…

🚨 New data from Memo: CEO news drove 133M+ readers in 2024, with executive pay, corporate crises, and AI trends leading engagement. As covered in Axios Comms Communicators, top-read stories included: 📌 Boeing & Tesla CEO pay scrutiny 📌 Elon Musk’s influence & legal battles 📌