Some highlights from Australia’s first Meltwater powerUP event in Melbourne last week. It was a unique opportunity for our guests to network with like-minded peers, hear from industry leaders and experience firsthand our capabilities 🇦🇺

Instagram and TikTok are battling it out to win over social media users. Which one comes out on top? Answer these and other questions about global digital behavior with our Digital 2024: July Global Statshot: bit.ly/3Yqco0Y

It’s brat summer 💚 We looked into the spike of online mentions using AI-powered insights to understand how the brat trend got started.

Catch up on the biggest stories from social media this week 👇 Read more: bit.ly/3w8tSTs

🔮Have a hunch about where ecommerce and social marketing trends are headed?🔮 Ditch the guesswork and see what the experts have to say — RSVP for our live webinar with Kepios founder Simon Kemp: bit.ly/3LUdWZW

We teamed up with Asana’s Work Innovation Lab to uncover how marketers collaborate today. Check out essential insights and learn how we used our social listening solution to find them. Read more: bit.ly/3AbAv9M

Calling all social media managers! Your new favorite toolkit is ready 😏 What’s inside? 🗓️ Social Holidays Calendar 🔍 Social Audit Checklist ⚠️ Crisis Preparation Checklist And much more! Access the toolkit: bit.ly/4dur0AO

Don't guess that consumers like the same things you do, because #GuessWorkDoesntWork. Read more about how to use tools to conduct market research: bit.ly/3UKFbLW

Social media managers, here’s what you need to know this week. Read more: bit.ly/3w8tSTs

Share this post in your team chat 💬 Explore the latest updates: bit.ly/3YDKIpJ

We're launching a new global Partner Program to fuel customer success 🤝 Read more: bit.ly/3X2CiH2

See how we use social listening to analyze data on the latest trends? Very demure. Very mindful. Very cutesy. #demure #sociallistening #socialmediamanager #socialmediamarketing

Happy Friday, social media managers ⭐ After you've double-checked your posts are scheduled for the weekend, catch up on the latest social media news.

🤖Almost half of marketers use generative AI at least once a week! But guess how many think it sacrifices creativity… Dig into the State of Marketing Collaboration, our new report with Asana, to learn more: bit.ly/4fLCbqV

🤖Almost half of marketers use generative AI at least once a week! But guess how many think it sacrifices creativity… Dig into the State of Marketing Collaboration, our new report with Asana, to learn more: bit.ly/4fLCbqV

Eco-friendly bites and sips are top-of-mind for consumers! See how sustainability trends are shaping the food and beverage sector in our new consumer insights report: bit.ly/4dtPFFX

Vegan and vegetarian options are a hot talking point in the buzz around food and sustainability. Check out our 2024 food & beverage sector report to learn about more sustainability trends: bit.ly/4dtPFFX

Don't use these emojis unless you understand their real meaning 🤯 To the post-Millennial generations, nothing screams “I’m a hopelessly out of touch Boomer!” quite as loud as an incorrectly used emoji. That's why they're such an integral part of social media management.

Cook book club, anyone? 👩‍🍳 📖 According to Pinterest, users are embracing group activities this fall, with searches for "cook book club" up by 130% and “fall movie night” up by 140%. Take a look at the latest updates here: bit.ly/3w8tSTs

What does hybrid work look like at Meltwater? One shining example of our new normal in action is our Talent Acquisition manager, Lydia Kuldell, who built her home office during COVID and now enjoys the flexibility of working remotely and at the office.