But it misses fundamental differences. Matthew Smith has some great stats: 51% of Reform voters said rioters’ sentences were too harsh vs 20% of Tories yougov.co.uk/politics/artic… They are 20pts less favourable towards Charles, 40pts more favourable to Trump yougov.co.uk/politics/artic…

I'd missed this by Matthew Smith. Fascinating. yougov.co.uk/politics/artic…

Keir Starmer is now as unpopular as Nigel Farage Net favourability scores Nigel Farage: -35 Keir Starmer: -36 Rishi Sunak: -42 Select cabinet ministers Angela Rayner: -25 Rachel Reeves: -29 Yvette Cooper: -16 David Lammy: -19 yougov.co.uk/politics/artic…

Latest insights from our AI Topic Quantifier tool, which analyses open text survey data - respondents answering questions in their own words - and categorises answers into common themes and ideas. The findings here confirm that 2024 was a “change” election, in every sense.

What is the one news story Britons say they have heard the most about in the last few days (asked 17-18 Oct, top 5 shown) Conflict in the Middle East: 30% Liam Payne passing: 27% October budget: 5% Criticisms of the Labour government: 4% Labour economic / tax policies: 2%

Counterpoint x2: tax rises and government plans are not the big stories, according to YouGov’s AI-powered cut through tracker. Budget is the main show in town for just 5% of Brits. For only 2% is it taxes specifically. Middle East conflict and Liam Payne’s death dominate.

🦖 What is Britain's favourite dinosaur? T-Rex: 30% Stegosaurus: 12% Triceratops: 11% Diplodocus: 10% Velociraptor: 7% Brontosaurus: 4% Pterodactyl: 3% Brachiosaurus: 2% Ankylosaurus: 2% Spinosaurus: 2% yougov.co.uk/society/articl…

“I hate this man” “Ignore him” “Fgs” Here’s how police reacted to my questions about alleged electoral offences in Leicester last year We wanted to get to the bottom of claims/counter claims following the race Privately they plotted to stop scrutiny thetimes.com/article/5aeb74…

The number of Britons saying the UK was right to vote to leave the EU has hit its lowest level since the referendum, ahead of the fifth anniversary of Brexit on Friday Right to vote to leave: 30% (-3 from Nov) Wrong to vote to leave: 55% (=)

“It looked like millennials were much less into [democracy] in 2008, but since then, they’ve come nearly completely into line with the rest of the adult population” Bobby Duffy in The Guardian on recent claims that Gen Z are disillusioned w/ democracy theguardian.com/society/2025/f…

Shakespeare couldn’t even get Richard III into the bottom five

Ah yes, The Killing Fields, the perfect movie to cushion the end of the weekend and ease the passage into Monday

Americanisms are increasingly being adopted by younger Britons % of 18-24 year olds typically using... Vacation: 14% (+13 vs over-65s) Pronounce 'Z' as 'zee': 16% (+10) - when used in 'Gen Z': 71% (+56) Truck: 36% (+28) Ass: 37% (+26) Movie: 40% (+32) Checkers: 43% (+42)

Invisibility is IMO an objectively terrible choice.

These are perfectly consistent. If 25% of your countrymen say they want to work in manufacturing, it isn't hypocritical at all to say the country would be better off if they did without wanting to do so yourself.

The government are currently about as popular (17% approval) as dimming the sun (18%)

Measuring the Mandela effect in the UK: 49% of Brits recall Colin Firth's Mr Darcy emerging wet-shirted from a lake, even though it never happened, and 38% remember Walkers Salt and Vinegar crisps coming in a blue packet, which they never did For other 'Mandela effect' false

YouGov's first MRP since the 2024 election shows a hung parliament with Reform UK as the largest party and the Tories pushed into fourth place Reform UK: 271 (+266 from 2024) Labour: 178 (-233) Lib Dems: 81 (+9) Conservatives: 46 (-75) SNP: 38 (+29) Greens: 7 (+3) Plaid: 7 (+3)

Sympathetic as I am to the broader point here, to choose at age 25 to rent for £1,900 a month in Zone 2 is fucking mental