Today in the world of open source — #RedHat unveils its new logo and visual identity system, created through an #opensource, community-driven rebranding initiative.

Forget software—#blockchain is now eating the world. But work remains to convince the public why they should care. That's where #brand comes in: ow.ly/We9h50tzrAm

Humans are meaning-making machines. And when it comes to evolving your high-growth company, alignment across all levels of the organization is crucial. You must continually build and reinforce shared meaning amongst your audiences. Matthew Munoz explains: ow.ly/ggwd50ua8n9

Hitting the same messaging note again and again—tedious for you, tiresome for your customers. To be resonant and memorable, you need variety. Our latest post explores Foundational and Fluid messages, and the role they each play in your messaging strategy: nwkd.co/2X09Vbf

Congrats on the launch Columinate!

When it comes to running collaborative brand projects at scale, inviting a diverse range of perspectives results in more effective brands. Our latest post outlines what we've learned from leading clients to successful outcomes w/ our #opensource approach: nwkd.co/2ZAZxr8

In the world of B2B tech, it's the brands with humanity that stand out from the pack. Our latest post from @jonathanopp explores why we know good brands when we feel them, and outlines five ways companies can bring more human qualities to their brands. nwkd.co/2LKM8ZX

Check out how to apply the open source principle of 'release early, release often' to brand-building from @alexkimball

Yes!

Particularly in tech, making haste can cause a trouble among teams, with those in-house often being most affected. Matthew Munoz offers guidance for running successful brand projects that create alignment and maximize the expertise of your internal teams: nwkd.co/2nzBc7L

Great feature about our long-time friend and collaborator, Kelley Crawford, from @DudeSolutions. We loved hearing that her work on the Dude Solutions brand identity has been one of her proudest accomplishments to date. The feeling's mutual! nwkd.co/2IUfhQ4

The @memsql team came to us for help refreshing the company’s visual identity, messaging, and event experience strategy. A complete go-to-market brand foundation made for a new stage of growth, built to power business breakthroughs. See how we did it: nwkd.co/35GycaZ

The real value of working with an agency often emerges in ways a tech CMO might not expect. Creating alignment, building momentum, gaining perspective—these imperceptible deliverables are more valuable than any single project output. @jonathanopp explains: hubs.ly/H0lM3rp0

Rapid growth had created complexity across Securly's sales and marketing efforts. They came to us for help developing an emotionally resonant go-to-market messaging platform to scale across—and unify—their individual solutions. See how we did it: hubs.ly/H0lWRCJ0

I want to thank @GregFordNC, the Wake County Commission, all the Wake County mayors, Wake County staff and Raleigh City staff for all the hard work and thoughtfulness that went into this resolution. We are all in this together. And we will come out of this stronger. #StayatHome

Messaging isn't just what you say. It’s how you say it. Our latest post by @PippaArmes shares key strategies for developing and delivering your organization's voice—complete with DIY frameworks to help you get started: hubs.ly/H0pB9KT0

We're lucky to have you speaking David Meeker!

The stress you’re feeling. The anxiety. Forgetfulness. Fatigue. These are some trauma responses that many disadvantaged folks have dealt with awhile. Understanding this won’t improve your experience, but hopefully it builds appreciation & respect for the experiences of others.

#BlackLivesMatter