Always sparkling, never still. @jointrw_

Never do free work if you already have proven experience.

It makes zero sense to abandon a business model if you already have a proven niche and it produces cash flow.

"Just post more" No. You need to understand the psychology of your buyer: - What are their fears? - What gets them excited? - What is their dream life? - What happens if they don't achieve their dream life? - Is the problem I am outlining something they experience daily?

Most social media advice is garbage. My clients dominate their niches and you need to: - Understand your buyers - Make them feel like they're part of a community - Treat them like a paid community member - Understand their dream life and show them a glimpse into it

Amazon laying off more than 14k is why I've been telling technical interview platforms to post consistently. Engineers need hope more than ever, and the technical interviewing platforms that have been posting consistently will dominate. This is your sign.

The only social media advice you need: Understand people's desires and their fears. Then constantly try to appeal to these and that's how you win.

The algorithm isn't the problem. Your content just needs to be better. Why would the algorithm hide content that makes people want to stay longer on the platform? If you wouldn't consume your own content, why would others? Stop blaming the algorithm. Blame yourself.

There is no middle in social media. When it doesn't "work", it looks like nothing is happening. When it truly works, it just works.

The best client relationships are when: - You trust them - They trust you - You only need to talk to them when you report or something comes up That's it.

Claude Cowork organized 3,043 files in my download folder in 20 seconds. I also managed to clean up some space. I know Claude Code can do this too, 100%. I am making this post for the marketers. If you aren't using Cowork, what is you doing? Anthropic Lexie Barnhorn