We are about to take a quick break. Join us back at 11.20 and follow the #BigPicture2016 live on Periscope

Review phase of purchase journey - 'don't change because the chase is over' Simon Billington #BigPicture2016

LIVE on #Periscope: Watch 'The Big Picture: 2016' live with Google, LEWIS & Purestone pscp.tv/w/aSbgJjE5NTkz…

.Giles Peddy starting the final session of the morning on the top 10 #digital #marketing trends to expect in 2016 #BigPicture2016

"Content is king, but direct relevance is the ace" Giles Peddy #BigPicture2016

Make sure you're hyper relevant for more personalised B2B marketing Giles Peddy LEWIS PR UK #BigPicture2016

Hyper-personalise your content: 10-15 messages needed for each customer segment Giles Peddy #BigPicture2016

Fascinating insights from #BigPicture2016. Video undeniably an important B2B asset, becoming increasingly essential. x.com/lewispruk/stat…

Live Vote: 82% of the audience believe that marketing will lead the digital transformation of our organisations Giles Peddy #BigPicture2016

Paid leads organic in B2B social as organic reach declines Giles Peddy #BigPicture2016

Love this quote. Don't publish content for contents sake. Keep in mind your target audience and readership. #content x.com/lewispruk/stat…

We are seeing the rise of long form content Giles Peddy #BigPicture2016

Virtual Reality enables you to give your customer a totally different experience Giles Peddy #BigPicture2016

.Giles Peddy summarising the 10 biggest #marketing #trends we will see in 2016 #BigPicture2016

The last of the Q&A at the #BigPicture2016

And that's it! The #BigPicture2016 with @google @purestoneuk & LEWIS PR UK is all over. Check back soon for event highlights & videos

Keep on top of the latest #PR and #marketing news and trends: lws.co/1Raj4qr

Take a look at the 7 key takeaways from yesterday's #BigPicture2016 event lws.co/1RaGuMl

See what's happening this week in #socialmedia news: lws.co/1XwfczG