Learning what marketing is is easy. College classes, online courses, books, blogs—you name it. But if you want to learn how to do marketing, there’s only one path: Get thrown into it. Better yet—have no choice but to do it.

I answered one of the most asked questions: "☕️ How to Build Brand Awareness on the Price of a Coffee" We’ll chase organic reach with zero media spend, try, fail, tweak, repeat. Think of it as a three-dollar-latte exercise in creativity.

🚨 Steal IKEA's SH*T campaign idea! IKEA’s bold SH*T stunt sent second‑hand sales in Canada up 192 %, pulled in 32 000 anti‑tax signatures, lifted store visits 16 %, and pushed “I’d buy” intent to 81 %. The noise got the Prime Minister—to say they’d rethink the tax.

You probably take photos just like I do: Shooting ten or fifteen frames in burst mode, then picking the best one from the batch. Maybe that's why so many people who used to love photography don't even pick up a camera anymore — because photos have become so diminished in value.