Yesterday our team joined global sous vide leader Cuisine Solutions for International Sous Vide Day 2026 at the Levallois-Perret Castle in Paris. Beyond the setting, the real highlight was seeing how sous vide brings precision to the table. From perfectly cooked seafood and

What an unforgettable five days at Gulfood 2026, right at the heart of it all at Dubai World Trade Centre. The pace was fast, the conversations were bold, and the ambition was global. At King of Reach by B&S, we are not just distributing brands. We are opening doors, crossing

Day 3 is here, and we’re ready for you. Our new Matcha range is officially making its debut at ISM 2026. Fresh flavours. Bold ideas. Plenty to discover. Drop by Stand D-097 | Hall 10.2 and stand a chance to win a gift hamper packed with our trusted brands because we make SWEET

Carnaval is where colour, culture and consumption collide. From Rio to Barranquilla and Salvador, streets fill up, music gets louder and demand for food and drink spikes. For brands, it’s a short, high-pressure window where availability defines success. Think nonstop street

Valentine’s Day is about indulgence. Your assortment is about performance. That’s exactly where Philadelphia Cream Cheese earns its place. One product. Endless applications. Sweet. Savoury. Seasonal. Everyday. It’s a proven performer that reduces SKU complexity while unlocking

Some servings call for a smoother experience. Johnnie Walker Black Ruby brings a silky, layered profile that elevates both the occasion and the category. Approachable for new whisky drinkers, yet refined enough for seasoned ones. Perfect for gifting, sharing, or lingering over

Love looks different to everyone. That’s what makes it special. This Valentine’s Day, M&M’S by Mars Wrigley turns gifting into a moment of connection. With a spectrum of colours and formats, they offer a simple, joyful way for travellers to express affection, no matter who

Growth doesn’t come from standing still. It comes from partners who move with you. King of Reach by B&S is here to make business possible. For our customers. For our partners. For the brands we stand behind. Our intuitive online platform for B2B ordering manages everything from

Ramadan Kareem 🌙 From the first light of Suhoor to the shared dates at Iftar, this is a month shaped by intention. A time to pause, to give, and to truly appreciate what we have. During Ramadan, food carries deeper meaning. It becomes comfort after a long day of fasting. A

All the Hits. None of the Hurdles. We bring you duty-free essentials designed for gifting, and moments of impulse and discovery. From classics made to fly off the shelves to exclusives that turn browsing into buying. Normally, getting all this means juggling suppliers, chasing

March is set to be a busy month for us at King of Reach by B&S, across Europe and the Americas. Visit us at the following trade shows: Alimentaria – Barcelona | Stand C141-3 IAW – Cologne | Stand A134 Summit of the Americas – Orlando | Stand 215 MHA – Florida | Stand 408

Our team recently travelled to Brazil and Argentina, key hubs for global poultry production, to connect with top chicken suppliers. Brazil accounts for approximately 35-40% of global poultry exports (Global Tribune, 2023). On the ground, they: 🔹 Strengthened relationships with

The industry spoke, and we couldn't be prouder! Our Digital & Innovation Director, Sitara Yalçin - Zaidi, has been named a Finalist for the Outstanding Leadership Award at the inaugural DFNI Travel Retail Inspiring Women Awards 2026. She is recognised alongside 166 women across

PARTNERSHIP MADE POSSIBLE! Since 1997, our yellow trucks have seen it all, delivering food and beverage to iconic historic buildings, the world’s largest cruise ships, and customers across the continent. For 30 years, we've worked with our partner to deliver consistency and

🍀 St. Patrick’s spirit, Dordrecht style 🍻 To kick off the St. Patrick’s Day festivities, we got together last Friday to raise a toast with Glendalough and Guinness. At King of Reach by B&S, we’re celebrating the luck of the Irish today by doing what we do best: connecting the

King of Reach by B&S Powering the Cruise Experience Frank and Scott recently joined our partners at Poseidon Supply for a visit to the Disney Adventure, just before her maiden voyage from Singapore. Cruise ships are essentially floating cities, home to thousands of guests and

We are heading to MHA | 29 - 31 March | Stand 408, together with our partners Cuisine Solutions and Danaeg. Cuisine Solutions’ sous vide expertise gives chefs complete control over texture and flavour, delivering consistent, high-quality results at scale. Their wide range of

🌙 Eid Mubarak For thirty days, the rhythm of life shifts. And then, Eid al Fitr arrives with joy. A day of open doors, where kitchens come alive early and food is shared in the spirit of togetherness, generosity, and gratitude. ‘Asakum min ‘Uwadah May you return to this