Vendor-reported case of quantified AR value: 100,000+ sales leads in one year from AR. #archat

Hold analyst day 1-on-1s in quiet spaces. Background noise damages attention levels. #archat

Want promotion, bonus, big pay rise? Show you beat last year's AR value targets. If you can't, plan AR so you can at end of this year. #archat

Which of your company's sales people needs help building a business case for a buyer? Can an analyst or research help? #archat

Express value in business (product, marketing, sales, etc) words. Less so AR (analyst, briefing, inquiry, report, etc) words. #archat

In next face-to-face analyst briefing, will you redirect spokesperson in real-time, if the briefing falters? How? #archat

If AR must create sales leads, are you using analysts as webinar speakers? #archat

If your AR program prioritises influence over insight, are you spending AR budget similarly? If not, fix. #archat

Insight from analysts is not influence over them. Consultants do 1st, Journalists for 2nd; you wouldn't use each for both. #archat

If your company does win/loss analysis, does it test for analyst influence? If not, fix. #archat

Report 1 of 3 Forrester reports introducing analysts as buyer influencers is live for marketers. For Forrester marketing clients at buff.ly/yNhaXIG.

Report 2 of 3 Forrester reports introducing analysts as buyer influencers is live for marketers. For Forrester marketing clients at buff.ly/X5IQnY2.

Report 3 of 3 Forrester reports introducing analysts as buyer influencers is live for marketers. For Forrester marketing clients at buff.ly/kxzOplt.

Forrester AR clients continue to find publications about AR planning and execution at buff.ly/EfrLOxb.

Good reminder about the role that win/loss analyses can play in informed AR: buff.ly/SLxCf6G.

Some analysts gravitate to your firm, some won't. You did no work for set 1. So don't grumble at work for set 2; they're why you exist. #archat

If an evaluation is a refresh, read and emulate what the analyst liked about the leaders last time. #archat

Which of your company's top 5 sales situations is stalled? Don't know? Find out. Can an analyst, or research, fix it? #archat

AR influence programs have 2 parts; by you over analyst, and by analyst over others. Manage both - not just the former. #archat

If an analyst likes 10 vendors but only recommends 3, a perception audit misleads 7. Audit analyst behaviour instead. #archat