How AG1 sells a $10 product for $80... (7 tactics to justify premium pricing) Supplement ingredients are relatively inexpensive (~$10/bag). Yet, AG1 charges $80/bag (700% markup). Here’s how... 🥇 Category Creation ↳ They don’t sell supplements. They sell “Foundational

You can plan the stunt—but not the reaction. How Poppi accidentally 10x'd a PR stunt... how Olipop hijacked their reach (for $0)... and how to pull off your own PR moment —or heist— without burning trust or budget.

Does your product blend in with competitors? This branding mistake could be killing your sales. Van Leeuwen ice cream made one counterintuitive branding move—and sales jumped 50% within months. Here’s how to stand out when everyone looks the same:

"Wait, women use RICE to pick breast implant sizes?" This founder created a $20K/mo biz in 10mos:

Final Note: Both company landing pages I reviewed (above) did a great job getting me to open their cold emails! I'm merely pointing out areas for improvement that could boost their already successful outreach efforts. Hope this helps!

Notion Mail is NOT what you think it is. Here's the growth strategy no one is talking about. Notion Mail launched in April 2025. A clean email client with some impressive AI features. But while everyone's focused on the product, they're missing the strategic growth implication

Champagne and poker? Nah. ChatGPT x Gmail x Attio. How we 1.75x'd revenue in 30 days. In June, Justin (our CEO) and I (Kevin DePopas) had a realization: Our newsletter sponsorship revenue stream was basically running itself. → 100% inbound inquiries. → Very little "selling" via

I vibe-coded for 72 hours straight no sleep Built an AI monster with 437 agents chained together What took 10,000 employees last year? Now takes this one system. It scrapes every single comment on the internet. Yeah, all of it. Across 250+ platforms: TikTok, Insta, YouTube,

"You should give this to every startup founder or marketer you meet." That's what I told Gil Templeton after reading his Startup Positioning Framework. It breaks down how to structure value prop messaging that actually relates to your end users - not just for your website, but