Welcome Email Redesign for DM Fashion We added: - Social Proof - Brand Story - Bestsellers - USP's

Your free shipping threshold is costing you A LOT of money. If 50% of first-time buyers aren't hitting it, it's clearly not working. Drop it by $10-20. Get more people across the line. An extra $20 AOV across 10,000 customers = $200k you left on the table. Start testing this

Now that BFCM is over, chances are that your deliverability has severely tanked. You've probably been really aggressive (or at least should've) and as a consequence, deliverability worsens. I've therefore put this resource together on how to get out of spam in the next 4-8

After analyzing customer cohorts for 7 and 8-figure brands, here's the pattern we've seen: → 70% of customers only order once → 20% make it to 2-3 orders → 10% become true loyalists (5+ orders) Your job isn't to JUST try to convert everyone. It's to move more people up each

did 2 klaviyo audits just today and deliverability has gone out the window for A LOT of brands this BFCM. averaging 22% open rates with 6% open rates in the biggest ESP (gmail) 1 account has been managed by a really big email agency and the other one by a freelancer. from the

What would you change about this welcome email #1 above the fold? I'll give $50 to the best reply

62% Klaviyo-attributed revenue looks great on paper. In reality? It's a red flag. It signals over-reliance on email, which usually means your top-of-funnel acquisition is underperforming. You're squeezing your existing list instead of growing the pie. We flagged this with

Unpopular opinion: Your Black Friday customers are your worst customers Why? They return 50% less often than Q1 buyers Their AOV is lower Their LTV is lower Stop obsessing over Q5 "strategies" to convert them Most are sunk costs. Treat them as such.

As an ecom email marketer with 4 years doing the same thing, I've identified a pattern: The best brands I've worked with use Valentine's Day and After Pay Day sales as testing grounds Not revenue drivers They test offers, structures, messaging By Black Friday they've had 3

Looked at cohort data across 100+ ecom brands Q4 buyers return at 3% eight months later Q1 buyers return at 6%+ in the same timeframe The difference? Gift givers vs. actual customers Your email performance in Jan-March is a direct reflection of who you acquired in Oct-Dec No

Want customers to buy at full price after Q4? Give them a reason to The brands with the strongest YoY growth in Q1 all had one thing in common: New collections. Fresh bundles. Limited drops. You can't just stop discounting and hope for the best Newness > promotion

Brand Owners: You absolutely hate money if you're discounting in Q1 because "numbers are down" You spend all year building brand equity BFCM cashes it in Q1 discounting erodes it to zero And trains your list to never buy full price again Take your foot off the gas and play

One of our clients announced their pregnancy to their email list Took customers through the entire journey Extreme? Yes But Q1 inboxes are dead quiet Everyone's team is on leave. Campaigns aren't scheduled. Now's the time to stand out with real human stories, not more promos

Biggest retention mistake I see post-BFCM: Ignoring deliverability until it's too late Your list is fatigued Unsubscribe rates are the highest they'll be all year Open rates are tanking Fix this in January or watch your mid-year sale and next Black Friday underperform

Most underutilized tool in ecom retention: post-purchase surveys Want to know why customers aren't coming back? Ask them. "60% said shipping was late" → fix fulfillment "Too expensive" → Justify the price through advertorials or emails "Didn't know how to use product" →

Unpopular opinion for brand owners: If Meta shut down tomorrow, most ecom brands would collapse I've seen brands doing $150k/month disappear because they built everything on rented land. Your email list? You own it. No algorithm changes. No account ban risks. No CPMs

currently auditing a $1M/month Klaviyo account genuinely shocked at what I'm seeing big agency charging $5k or so for what looks like Upwork-level service delivery the bar in this industry is underground no clue how brand owners let this slip...