Jim MacLennan (@jpmacl) 's Twitter Profile
Jim MacLennan

@jpmacl

Best-selling Author | Digital+Innovation Leader | C-Level Advisor and Strategist | Author, Speaker, Publisher | Mentor / Coach / Team Builder

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linkhttps://www.makerturtle.com calendar_today11-03-2007 17:12:59

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Jim MacLennan (@jpmacl) 's Twitter Profile Photo

For millennia, Indigenous peoples used controlled burns to sustain healthy forests. Modern science now backs this wisdom—restoring fire can help biodiversity, reduce wildfires & create new opportunities in #ForestTech. Let’s rethink fire’s role. e360.yale.edu/features/bring…

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The built environment contributes 26% of global emissions. McKinsey’s latest report reveals 22 strategies that could cut these emissions by 75%—many at no extra cost. 🌍🏗️ #Decarbonization isn’t just possible; it’s profitable. #GreenBuilding mckinsey.com/industries/eng…

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Entrepreneurs, take note: The return of controlled burns is opening doors for #ForestTech. Think AI-powered burn management, education platforms & Indigenous knowledge integration. A sustainable future starts with rethinking fire. 🔥💡 #SustainableForestry e360.yale.edu/features/bring…

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AI is reshaping forestry! 🌲🤖 The ASPEN project uses machine learning & hyperspectral imaging to detect pests/diseases in trees with unprecedented accuracy. Early intervention = healthier forests. #AIinForestry #ForestTech Read the full article: york.ac.uk/assuring-auton…

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he first moments of a wildfire are critical. PROBOTEK’s AI-powered drones provide real-time surveillance, enabling faster, smarter fire response. Tech is reshaping wildfire management. 🔥🌲 #AI #Forestry #Sustainability ekathimerini.com/economy/125490…

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Are carbon credits a climate solution or a financial loophole? Price volatility, poor verification & market speculation raise concerns. But AI-powered monitoring & transparent policies could change the game What do you think? #Sustainability #CarbonOffsets talkingtreeventures.com/carbon-credits…

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AI & robotics are redefining conservation. The ASPEN project is a glimpse into the future of forest management—where technology meets ecology for safer, healthier forests. 🌲💡 #EnvironmentalTechnology #SustainableForestry Read the full article: york.ac.uk/assuring-auton…

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Fighting wildfires with AI! 🚁🔥 Greek startup PROBOTEK's Pyro Sense system uses drones, 5G, & AI to detect fires in real-time—giving authorities a crucial head start in containment. #ForestTech #AI #FireManagement ekathimerini.com/economy/125490…

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Carbon credits: The good, the bad & the future. 🌍💰 ✔️ They fund climate action & offset emissions ❌ But greenwashing & double counting threaten their credibility 💡 AI & blockchain could fix this—will they? #CarbonMarkets #ClimateTech #Innovation talkingtreeventures.com/carbon-credits…

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The biggest startup mistake? Focusing too much on the product and not enough on the Why. Investors & customers don’t just buy what you do—they buy why you do it. Define your Why, and the rest follows. #Startups #Innovation #Leadership talkingtreeventures.com/why-startup-su…

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Why do some startups succeed while others fade into obscurity? It’s not just about tech or funding—it’s about purpose. A strong Why attracts investors, inspires teams, and builds customer loyalty. What’s yours? #Entrepreneurship #Sustainability #Growth talkingtreeventures.com/why-startup-su…

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The voluntary carbon market is maturing. 🌍 Improved frameworks & oversight mean higher integrity & impact for carbon credits—empowering businesses to make real environmental contributions. #ClimateAction #ForestEconomics weforum.org/stories/2024/0…

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Urban trees do more than beautify cities—they save lives. 🌳 By providing shade & filtering air pollution, they reduce heat-related deaths & improve public health. #UrbanForestry #Sustainability #ClimateAction usnature4climate.org/wp-content/upl…

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The voluntary carbon market is a game-changer for climate action! 🌱 Forests contribute up to 1/3 of the climate mitigation we need, yet funding gaps persist. Carbon markets provide a scalable solution. #Sustainability #ForestTech #CarbonMarkets weforum.org/stories/2024/0…

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Investors: Don’t just fund great ideas—fund great Whys. A startup with a clear Why attracts customers, builds resilience, and scales effectively. Smart investing starts with purpose. #VentureCapital #Startups #Innovation talkingtreeventures.com/investors-bet-…

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A strong Why isn’t just branding—it’s a startup’s competitive advantage. Investors should look beyond pitch decks and assess if a founder’s Why is built for long-term success. #Sustainability #Entrepreneurship #Investment talkingtreeventures.com/investors-bet-…

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Forests are our best defense against climate change—but they’re under siege. Innovation in forest restoration, fire prevention & pest control is key. It’s time for forward-thinking investments to safeguard these ecosystems for future generations. theguardian.com/environment/ar…

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Warmer winters mean more beetles, drier forests, and more intense wildfires. The boreal forests are at a tipping point. Can AI, IoT, and real-time data save them? Investing in sustainable forestry solutions is more critical than ever. #SustainableForestry theguardian.com/environment/ar…

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AI and drones are transforming forest monitoring! 🌲🔍 Researchers at Cambridge University are using laser scanning and deep learning to create detailed 3D models of forests, revolutionizing biodiversity tracking and carbon accounting. #ForestTech #Biodiversity cam.ac.uk/stories/ai-fli…

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From days to minutes—AI-powered deep learning is slashing the time needed for forest data analysis. With drones and laser sensors, researchers are redefining conservation efforts. The future of sustainable forestry is here! #AI #ForestTech #Biodiversity cam.ac.uk/stories/ai-fli…