Today’s my birthday and to celebrate, I’d like to announce The Phenomenon - a DAZN Original telling the true story of my career - will be released next month    Here’s a little teaser featuring some friends remembering when I was the best player in the world 😉

There are a lot of sports docus out there now but really look forward to this one. Without question my favourite ever player The no.9 I dreamed to be (I was a long way off!)

With an 8 year old and 6 year old obsessed with Roblox, but currently indifferent to the FIFA World Cup, really interested to see how this engages them

Back from a trip to Qatar to see the Octagon team delivering on the ground (doing a brilliant job). Tonnes of observations on the tournament, good and bad, but from what I saw fans enjoying it & respecting it’s uniqueness. And it’s really not that hard to get a beer!

Have been fortunate enough to see Mbappe play live twice. Best player on the pitch both times. Apart from outrageous technique, he has that special *thing* elite talent has to look physically above other players on the pitch. Was genuinely shocked to see him listed at 1.78M!

A tournament that started with some well documented stresses for the Budweiser & Octagon team ends with quite some photo 😍

Farewell to the greatest, Pele. A number of colleagues at Octagon were fortunate enough work with him over the years and said that despite his fame and profile, he was always gracious, kind and great fun. RIP 🙏🏼

The best thing about this photo of Lebron James is that the only person in the whole shot without their smartphone camera out is non other than Phil Knight 👏🏼

Great read on the growth and success of Guinness. Although given it's a story told from c.2020, surprised it doesn't make any mention of the investment Guinness made in the Six Nations in 2019. Surely a strong case this sponsorship has contributed to the success Mark Ritson?

This is nice Friday content. Rights holders killing it atm 👏🏼

Even as a big FPL fan I have to say this was NOT the crossover content I was expecting! One of the big FPL content creators has Stormzy on to talk about the game 😳😳😳 Such a great asset the Premier League has here, this is all unofficial, so more can be done with it

The countdown ⏰ to the UEFA Champions League final ⚽️ is well underway and the global Octagon team💪 are on the ground ready to activate for our clients Expedia, Mastercard and PlayStation. We have lots of exciting things to unveil so stay tuned as we share live from Istanbul!🙌

The classic sponsorship launch rope pull Still think Paddy Power did it better with Huddersfield Town :-)

Lovely day for some Test Cricket. India have a lot to do but their fans’ support is brilliantly positive. Great atmosphere today. #ICCWTCFinal

Proud to celebrate three LIONS | The Home of Creativity wins alongside our client Budweiser, and their partner agencies, for Budweiser’s “Bring Home the Bud” campaign surrounding the 2022 FIFA World Cup including a prestigious Titanium Lion for “game changing” work. 🙌🦁

Proud of our work for our client Standard Chartered x Liverpool FC’s “Play On” campaign for being included in AdForum’s Top 5 Best Marketing Campaigns Globally🌏. Created by Octagon, "Topper" the third TV & digital series instalment, was designed to encourage girls to continue in sport.

Wow.

Just sat down to watch #SixNationsFullContact with my rugby loving 9 year old son. Unfortunately had to turn it off after the 3rd f-bomb in 10 mins 😳. Seems like they’ve missed a trick here - to grow the game surely need to make the content accessible to a broad audience?

Took my son to his first Liverpool game today. Last min winner in a cup final. He doesn’t know he was born! My first game was Reading 1-1 Hull in Div 3 🤣

As Formula 1® prepares to celebrate its 75th anniversary in 2025, LVMH will become a Global Partner from 2025 in a new 10-year agreement. Learn More: lvmh.com/news-lvmh/form… #LVMH #Formula1 #LVMHxFormula1