Jamie Viggiano
@jimbovig
CMO & Head of Ops @chemistry_fund; @RitualVC Operating Partner; Formerly CMO @FuelCapital; Addie's and Ben's mom; Jersey girl living in CA; runner; triplet
ID: 240061853
http://www.chemistry.vc 19-01-2011 02:19:51
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With new funding from Fuel Capital, Autumn Adeigbo is the first eponymous fashion brand led by a Black female to raise more than $1M. Read our Q&A with Adeigbo & Leah Solivan 🇵🇷/🇺🇸, Partner at Fuel Capital, on the importance of female allies at the table: bit.ly/3c8lkhv
Join us for “Kids & Cap Tables 🤱🏻👩👦👦📈🚀🍷: Working Moms of VC Sound Off” with Leah Solivan 🇵🇷/🇺🇸, Cheryl Cheng, Elizabeth Weil, and Ann Miura-Ko 🦖. Today, Mar 4 at 5:00 PM PST on @joinclubhouse. joinclubhouse.com/event/MdZZwr7l
Me: Latina born in a small town. I didn’t match the pattern as a founder, I don’t match the pattern as an investor. It took another woman of color Ann Miura-Ko 🦖 hearing my pitch to open up opportunities for me. We need more of this .... fuelcapital.com/stories/2021/6…
Funds like Screendoor are important because they give entrepreneurs a chance to raise their first institutional funds and build a portfolio. Importantly, they're also providing training and support. This is an exciting approach! Original article by Alex Konrad at Forbes
By far the question I get from founders most often...Who should my first marketing hire be? Some of my thoughts via TechCrunch
My latest for TechCrunch. The first step in building your brand book is setting your brand’s mission, vision and values.
My second piece for a TechCrunch series on how young brands can build their brand strategy. This one focuses on how to develop target customer personas.
Next up in my TechCrunch series on building a brand book and it's arguably the most important - carving out your brand's positioning.
Last up in my TechCrunch series on building a brand book: 2 exercises that will bring your brand to life.