Jen Whelan (@jenwhelan1204) 's Twitter Profile
Jen Whelan

@jenwhelan1204

Leading B2B Marketing for @yahoo. Former @criteo @innovid @qualcomm @microsoft @intel. Defining how adtech stories come to life. Mom, traveler & friend.

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calendar_today30-03-2010 17:10:31

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Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Some great tips, Erik Bergman on becoming an #EmpatheticLeader and learning how to accept #Empathy. The key is finding opportunities and allowing yourself to be vulnerable. How do you show your team you care? #Team #Success entrepreneur.com/article/431312

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Asking for help is difficult, and oftentimes scary. But it can lead to connections, #Authenticity, and #Opportunity. You will never know the answer if you don't ask. Asking for help is a sign of strength. Mike Robbins thriveglobal.com/stories/the-im…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

"Many leaders become exasperated trying to figure out meaningful ways to let their teams know they genuinely care... what people actually need is usually much simpler, and more practical." Spot on, Ron Carucci! #Leadership #EX hbr.org/2022/08/keepin…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Excellent advice from Teamwork.com about managing projects and keeping individuals on task. Projects can often come with clashing #Leadership styles, but #Communication and clear expectations can help combat these struggles. #Success

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

A great reminder to focus on yourself as a leader in order to give the best service you can to your employees. #Leadership reflects from within. Thank you, hacked account of Beverley Powell for the great infographic! #Growth #Success

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

To discover the full impact #B2B #marketing has on revenue, Jennifer Torres explains that it is important to prioritize lift-based performance indicators. This way, you can clearly show how specific #MarketingStrategies bring value. cmswire.com/digital-market…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Keeping one’s life in balance is difficult with one avenue always asserting dominance over the others. This is especially true in the case of achieving #WorkLifeBalance. Harvard Business Review #Diversity hbr.org/2022/09/the-su…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

.Laura Sellers reports on the growing trend of #CrossBorderSharing, which continues to threaten our #privacy so long as legislation fights to keep up. Should countries mass adopt laws that protect our #data as this trend expands? #Tech cpomagazine.com/data-protectio…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

There's a huge difference between proving and persuading. Proving yourself as a leader relies on a logic alone. However, persuasion requires us to make a emotional connection with our team, enacting authentic change. #Leadership #EX Leadership Story Lab forbes.com/sites/estherch…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

#Podcasts have become extremely popular over the last several years but, as with all #media, this brings up the question of #advertisements. Jenni Baker discusses programmatic advertising and how it's a #privacy safe method to #data concerns. thedrum.com/news/2022/08/1…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

This is a great look at what has changed #post-pandemic for #leaders. The workforce itself has changed, but so have the needs of our #employees. I'm curious to see, what has changed the most for you and how you lead your #team?

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Thank you for sharing this, Yogesh Shah. There is often confusion when it comes to #contentmarketing and #thoughtleadership. You do a great job of breaking down the strengths of both, but especially the long-term impact of adding to an ongoing conversation. forbes.com/sites/forbesbu…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Finding the right balance between care and candor is the key to being a great leader. When we do this, we realize that empathy and honesty actually complement each other. #Leadership #EmployeeExperience Forbes forbes.com/sites/rasmusho…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

If we want to build buyer-focused #B2B campaigns we need to prioritize fully understanding who we are selling to. CMSWire.com highlights five questions we can ask ourselves to pinpoint our audience better. #Marketing #MarketingStrategy cmswire.com/digital-market…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

We shouldn't need a global pandemic or macroeconomic dip to remind us to focus on employees. It's people who drive business. #Leadership FORTUNE fortune.com/2022/09/09/wor…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

.Harvard Business Review highlights research that shows that one of the best things leaders can do in a crisis is expand their perspective. Active listening - it's a real thing. #Leadership #EX hbr.org/2022/09/in-a-c…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

#InfluencerMarketing has risen quickly in popularity in the past few years as it has proven to be one of the best ways to build consumer trust. Great overview from CMSWire.com on what it entails and how you can know if it is right for your #brand. #Marketing cmswire.com/digital-market…

Jen Whelan (@jenwhelan1204) 's Twitter Profile Photo

Seeing yourself as a leader is a crucial step in becoming a great one. However, fears of seeming unqualified can hold you back. By teaching their team that #leadership is a skill anyone can learn, companies can help curb these fears. #EX Harvard Business Review hbr.org/2022/09/are-yo…