
Jeffrey McGregor
@jeffreymcgregor
CEO @truepic - advancing authenticity infrastructure for the internet - I tweet about GenAI, Deepfakes, and the future of trust in digital media.
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http://jeffreymcgregor.com 25-07-2011 18:22:12
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It was great chatting with Justin Hendrix about responsible disclosure of GenAI - and the impact of the #C2PA content transparency standard to trust online.

"We have digitized our existence," VP of Public Affairs and Impact Mounir Ibrahim tells Tech Monitor. From dating to hiring, most decisions start with a digital image. That's why a foundation of #transparency is critical. #AI #deepfakes #digitization techmonitor.ai/technology/ai-…




Leading experts warn about AI risks and other online dangers. In the latest issue of our #TrustedFuture newsletter, Malik Afegbua and Emmanuelle Saliba underscore what they're tracking concerning the veracity of #digitalcontent online and its impact. trustedfuture.truepic.com/experts-sound-…


Generative AI has pushed awareness of media provenance faster than we could have ever imagined. Excited to have collaborated with Mada Aflak on what these tools will look like when rolled out across social media. So much more to come, exciting times for trust & transparency on the





“As the 2024 campaign races ahead, new AI technology is showing no sign of slowing down…It's becoming harder to tell what's real and what's not online.” Emmanuelle Saliba reports on the growth of AI and the race to restore trust online ahead of the election. trib.al/EgqrqOR

It was great to join Akiko Fujita on Yahoo Finance to chat about the new The White House Executive Order on AI - which will further align incentives and accelerate adoption of content authenticity technologies.



"This is a defining moment in the history of photography akin to the inception of a new era, reminiscent of pivotal moments like the advent of autofocus… It is as important as the invention of photography itself." — Paul Melcher on C2PA Content Credentials kaptur-co.cdn.ampproject.org/c/s/kaptur.co/…

Meeting the moment: combating AI deepfakes in elections through today’s new tech accord aka.ms/AAp6gq4 Brad Smith Microsoft Google YouTube Meta X TikTok US Adobe OpenAI Stability AI Anthropic Amazon Truepic WITNESS Partnership on AI Arm IBM White House Office of Science & Technology Policy
