James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile
James Maxwell | Google Ads for eCom and DTC brands

@jamesongoogle

Google Ads for 6-7 figure eCom brands | All We Know is Scale | Managed over $5M+ in Ad Spend | Follow for Google Ads Tips & Actionable Insights

ID: 1492104694436544515

linkhttps://strawhatmedia.io/ calendar_today11-02-2022 11:54:31

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James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Google Ads is such a powerful tool if you use it correctly If it’s not delivering for you, you're probably making some key mistakes Let’s break them down: Segmentation, Segmentation, Segmentation: You can’t treat all your products the same. Segment your campaigns. I've made

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Learning Google Ads has been a journey The further I go The more I learn The more I realize I still have so much to learn The only way you really understand something is when you have the experience with it At least that’s the way I learn If you’re caught in the learning

Robin Tesselaar | Google Ads + Merchant Fix (@robin_ecomm) 's Twitter Profile Photo

My first time scaling from €0 to €100k was hard… If I were starting over, I would first use CRO Checklist and KPI Tracking Dashboard to make more profit. And luckily for you, I share it for FREE. Comment “CRO,” and I’ll DM it. (Must be following)

Max | Google Ads (@lifemaximised) 's Twitter Profile Photo

You asked - I answered. In this video I cover the top 7 questions I get asked on how to generate 100k+/mo with JUST Google Ads This is for both eCom brands AND service-based businesses Just like + comment "questions" and I'll DM you the link to the video (Must follow for DM)

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Smaller Ecom Brands Usually Overlook Quality Score in their Google Ads account Quality Score isn't just a metric to ignore It’s a direct indicator of how much you'll pay per click and how often your ads get shown If your Quality Score is low, you’re not just losing out on

Smaller Ecom Brands Usually Overlook Quality Score in their Google Ads account

Quality Score isn't just a metric to ignore 

It’s a direct indicator of how much you'll pay per click and how often your ads get shown

If your Quality Score is low, you’re not just losing out on
James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Put some thought into what you’re actually doing in your account The majority of people I see are just doing what everyone says works Hopping from strategy to strategy without even understanding why Why someone said not to do that Who told them that? Google Ads is data

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Dynamic Search Ads (DSA) are a game-changer for capturing missed opportunities But they are massively overlooked Here’s why they can be so important No matter how detailed your keyword research is, you’re bound to miss some searches 🏁 DSAs don’t rely on keywords alone They

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Milk Manual Bidding for everything it has Control Is in Your Hands Google Ads gives you so many powerful tools to optimize campaigns I've seen a lot of accounts really struggle to make manual bidding work But it can be super effective — if you use it right Here’s what you

Andrei Breha | CRO (@andreibreha) 's Twitter Profile Photo

Looking to hire a full-time CRO Strategist. High paying job. Minimum 2 years of experience. Data analysis experience (Heatmap/GA4/Shopify etc) Strategy experience Design QA experience Culture fit is a big bonus. Tag someone or DM me.

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

How to Cut Wasted Spend & Actually Drive Quality Traffic With the most recent account I audited Negative keywords were completely overlooked Negative Keywords are not an option, you're not the exception They’re absolutely crucial if you want to avoid wasting budget on clicks

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Quality Score Is More Than Just a Number to be ignored Quality Score impacts way more than you think It directly influences your ad rank and your (CPC), this means if you’re not paying attention to it, you’re wasting money 🏁 What’s in a Quality Score? It’s all about CTR, ad

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Attribution Models are one of the most misunderstood areas of Google Ads Why does anyone care? You're able to actually understand the full customer journey This is key to accurate performance measurement. 🏁 First-Click vs. Last-Click: Last-click gives full credit to the

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Google Ads Tip# 1 Use Auction insights as your tool Auction Insights provides data to help you understand how your ads are performing in comparison to your competitors 🏁 What are Auction Insights?: This is a tool that allows you to see where your ads stand in relation to your

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Ad relevance is plays a massive role on your Quality Score and overall ad performance 🏁 What Is Ad Relevance?: Ad relevance measures how closely your ad matches the user’s search intent. The more relevant your ad is, the higher Google will rank it. Simple. 🏁 Align Your Ad

James Maxwell | Google Ads for eCom and DTC brands (@jamesongoogle) 's Twitter Profile Photo

Google Ads audience targeting vs. Facebook (Meta) Audience targeting is essential and any type of advertising success The way Google does it is a little different, not as many options as Facebook But this is typically a warmer audience Refining your targeting on Google looks