This week, I’m sharing a quick 3-minute story about a time I was asked to “get pricing up.” Spoiler: it didn’t go well. But there’s a valuable lesson in it about how not to set goals in Yield Management Enjoy! youtu.be/B5jvEdX9tpI

Too often, these campaigns are treated as an afterthought—poorly prioritized and poorly executed. In this video, I break down the key Dos and Don’ts for running effective House Ad campaigns, so you can maximize their impact and drive real value. youtu.be/kKL6dMYlE1w

This week’s Yield Story is about a time we were given a clear directive: sell out the homepage ad inventory every single day. This created long-term challenges that impacted pricing and demand. youtu.be/CSYnpVCdp40

As Q1 earnings season wraps up across Ad Tech and Digital Advertising, I sat down with Shiv 💡 CEO of U of Digital—for a focused discussion on the key trends, takeaways, and what they mean for the rest of 2025. youtu.be/d6BjO9ssPFI

Is your rate card based on strategy—or habit? I partnered with AdMonsters to share 3 things every publisher should assess before updating prices. It’s a quick watch, and it might just save you from a costly mistake. 📽️ Watch: admonsters.com/a-smarter-rate… #adtech #ratecard

Lots of hype. Not enough detail. I asked iOPEX CDO Nagarajan Chakravarthy where AI is actually changing digital ad operations — and what still needs human judgment. Watch the full interview: youtu.be/ysQMBmTIaYQ #AdTech #AI #Programmatic #YieldDoctor

In 2007, Yahoo, AOL, and Microsoft used a tool called Rapt to optimize rate cards in real time. Today that software is gone—and no one has replaced it. I explain why Rapt disappeared, nothing has filled the gap, and what it would take for a new solution. youtu.be/0l6my0ep_cw

What do CMOs really care about in media buys? Metrics, impressions, creative fit—Lauren Weinberg (ex-CMO at Peloton & Square) breaks it all down. A must-watch for publishers. 🎯 📺 youtu.be/R9tMMsocxMo

End-of-quarter discounts might boost short-term revenue—but at what long-term cost? Here's how pulling demand forward can trap your business: youtu.be/nDz4j8JQmAs #PricingStrategy #Sales #RevenueGrowth #TheYieldDoctor

Are you measuring the right things in your Deal Desk? Some metrics should be monitored—but NEVER used as goals. Here’s why chasing the wrong number can hurt more than help: 🎥 youtu.be/gYMcrNUtKmY #DealDesk #AdOps #YieldManagement #B2BMarketing

Worried about advertisers cherry-picking your best inventory? 🍒 In this video, I explain when to worry, when not to, and how to protect your revenue. Watch here: youtu.be/6BEdAjrKmi4

Ad tech vendors say never lower your price floors. Here’s why testing lower floors can unlock hidden demand & boost long-term yield. youtube.com/watch?v=6St2U8…

Blind vs. Transparent Ad Networks — which is better for publishers & advertisers? I break down the models, the $100 spend flows, and what each means for trust & revenue. youtu.be/jS2gM5hEOQ8

New Video: I review Ari Paparo’s new book Yield — “How Google Bought, Built, and Bullied Its Way to Advertising Dominance.” Who should read it, what themes stand out, and what it means for ad tech & publishers. ▶️ youtu.be/C_Yym-Xf_6w

Airlines mastered yield management decades ago. Digital advertising? Still making it up as we go. 🤯 Too many formats. Hidden fees. No transparency. Here’s why ad tech struggles—and what we can steal from the pricing pros. youtu.be/WHOke1raY_0

What do LinkedIn Ads and SaaS subscriptions have in common? More than you think. I spoke with Jan Pasternak (ex-LinkedIn, Zoom, DocuSign) about the lessons he’s learned building pricing strategy across industries. 🎥 Watch here: youtu.be/aQwc8y4fY7s

Pricing in digital media isn’t easy—grateful to see the work recognized. Honored to receive the Media & Telecom Pricing Award at #PricingWeek! Thanks to @ChrisHerbertSV, @PricingWeek, and the SV Pricing team for the recognition.

Ari Paparo’s new book Yield isn’t just history—it’s a playbook. 📖 I pulled out 4 key lessons every yield analyst needs to know. Quick takeaways → big impact for anyone in ad tech. 🎥 Watch here: youtu.be/9RPXAar-NBA #AdTech #Pricing #YieldManagement

Rarely do you get to hear how an ad business is built from scratch inside a non-media company. I sat down with Shane Dwyer, Head of Sales for Lyft Ads, to talk about how they turned ride data and intent into a new advertising platform. youtu.be/UaysfoGjfKI

Admonsters just released an article by Lynne d Johnson “AI in Ad Tech: Is It Evolution, Revolution, or “Too Early to Tell”? based on my talk at the AdMonsters Austin Here is the article: admonsters.com/ai-in-ad-tech/ And here is the video: youtu.be/vyS0wrApOeg