Next week we are carrying out an experiment within our agency. The challenge: To generate warm leads from a brand-new YouTube channel without ads. What do you think? Would you like to stay updated?

Sneaky Marketing tricks and secret bullets? They're as elusive as unicorns. What really makes the difference is listening to your customers and experimenting with audiences, angles, channels, and ideas. Test, scale, and repeat.

These three simple questions can skyrocket your brand, amplify your reach and foster more trust, even if you are starting out. 1. Are you being authentic? 2. Are you making the most of your long-form content? 3. Are you collecting testimonials?

The most powerful platform to build your personal brand in 2025: YouTube. Here’s what I’ve learned growing from 0 to 140,000 subscribers: