“Free-range.” “Humane.” “Certified.” If we need reassuring buzzwords to feel okay about eating animals, deep down, I think we already know something’s wrong.

We live in a world where killing animals is a job and rescuing them is extremism. Imagine a world where it was the other way around, wouldn't that be better?

Agree? Disagree?

There’s a reason the meat business kills animals behind closed doors. You’re not supposed to see their fear. Or hear their screams. Because if you did, you might stop. And that’s bad for business.

Ever notice how no one wants to see humane slaughter? That's because killing an animal means fear, pain, and violence, whether it has the "humane" label or not.

I loved cheese, eggs and milk. I didn’t stop consuming them because of taste. I changed because deep down, I knew I was paying for animal suffering. That bothered me more than missing cheese ever could.

You ever notice how people celebrate animal rescues, then go eat a burger? That cow needed someone to rescue them from you.

Let me ask you something: If someone showed you footage of "humane" slaughter right now, would you watch it? Most people say no. Not because they don’t know what they’ll see, but because they do.

Animals don’t care if they're organic, grass-fed, or “certified humane.” These labels are just to make us feel better about what we do to them.

Ever notice how some people say cows “give” milk? Like it’s a gift. But first, we force her into pregnancy. Then we take her baby. Then we take her milk. That’s not giving, that’s taking everything.

Magnus Midtbø tried a vegan diet for 30 days and completely butchered it (pun intended). 🎥👉🏻 youtu.be/GvTHWsVl9ss

“We’ve always eaten animals.” - That’s not an argument, it’s a confession. We’ve always done a lot of bad things, until someone finally asked why. Be that someone.

Try explaining factory farming without sounding like you're writing a horror movie. Cages, mutilation, forced impregnation, gas chambers. Over 90% of meat, dairy and eggs come from these hell holes. If it was done to dogs, it would be illegal. But pigs? That’s dinner.

When I speak up about what we do to animals for food, people say “don’t judge me.” But I'm just holding up a mirror. If that feels like judgement, it might be time to ask why.

“Animals eat animals in nature." - true, and some lions kill their rivals’ cubs. That doesn’t mean you should. You have a conscience, a choice, and access to food that didn’t scream.

People say “I could never give up meat.” But if you already believe it’s wrong to hurt animals for pleasure, you’re 90% there. The rest is just action.

You can call meat ethical, local, sustainable, whatever helps you sleep at night. But at the end of the day a defenceless animal's throat is cut. Fancy labels don’t change the outcome.

Most people aren’t cruel. They’re just kept far enough away that they never see the fear and violence. If we had to kill animals ourselves, most people wouldn't eat meat.

It doesn’t matter if it’s free-range or grass-fed. All farmed animals end up in the same place. Their throat is slit. Their body is sold in pieces. Humane labels exist to ease our guilt, not their suffering.

A meal takes 10 minutes to enjoy. For a farm animal, it costs everything. We end their life just to enjoy a flavour. That’s not a necessary part of being human, it’s just a habit we don’t question.