1 flow (our client never had) has bought in over £8,000 That's literal untapped money. Have your key core flows set up for every potential drop off point for your brand

Life hack Have a roster of the same few coffee shops. You get to know the baristas. They know what you order/like. Build a positive relationship with them. Your life is less solely laptop, for that moment Look forward to this

Potential business with my uber driver in Canada who’s building a software business after exiting 2 others Got in the cab and first question he asked me “Are you ready to change the world?” I replied “Yes everyday” And the rest was it. Being positive really all it takes

Anyone found an efficient way of segmenting Recharge revenue from Klaviyo that doesn’t involve custom report making?

How to guarantee your brand’s emails landing in your customer’s inbox We use this exact strategy for brand’s with awful deliverability - Have more people opening your emails How? Sending to an X day engaged segment This will improve your deliverability and back into inbox

Top line revenue for e-commerce is a proxy figure for size/pull of the brand but in no way a testament to the health of the brand So many apps/tools that seem nice to have’s on paper but contribute to bleeding margins

Coffee shop hopping romanticises the work

Email marketing hack you’ve probably forgotten about? Reusing your high performing emails from 3 months or more ago Your list has forgotten (you might’ve too) but your brand will get that needed revenue / exposure with your list again Try a different angle for summer

Sent a sample work to prospect (they already filled agency role) so instead of letting it collect dust, why not show off to X 👉 A recent email campaign for a skincare brand. ✨ Clean + Conversion Optimised 🚫 Non-discount email 🖨️ Designed to print revenue

If I sit in a cafe and design emails, can I call myself a creative

Email redesign for BAR Jewellery Minimalist aesthetic, with strong converting design.

Best thing for your email strategy for maximum revenue approaching BFCM? Growing your email list. With 2 months to go, testing different angles to increase opt in rates such as your: - Offer - Timing - Pop Up Style - Design Start with highest leverage items as priority.

Auditing a brand and first abandoned cart email has a 15% off code, after 6 hours…. If someone abandons it can be because: - wasn’t confident with product - didn’t like delivery options Or any 30 other reasons. Understand why people drop and craft message around it

Stop oversegmenting your email list. The 80/20 rule wins every time: - Recently engaged - Past purchasers - Never purchased Easier segments. Bigger results. Other segments have their place - but these do the heavy lifting.

Life hack. If you want to buy online, just abandon check out and check your emails after 24 hours. You’ll maybe get a 20% OFF if you don’t pull the trigger like this brand. They sell high AOV (£100’s / £1000’s) products… Bar is low. Opportunity is high.

Emails that are just pretty don't do nothing. Emails that are optimised first, while being pretty. That's where it's at.

A email campaign design for Armac Martin - Playful, Home DIY aesthetic - Lifestyle + product balance - Conversion optimised

3 weeks in with new brand. - No email marketing before - Tight turnaround right before BFCM sale period - Set up BFCM flows (lite version of flows - with heavy campaign performance - Swift campaigns through sales period Now 20%+ of revenue coming from emails More to go

Email is just a game of 80 20 and doing the 80 right. Then you're on the right track. Knowing and applying the 80 consistently is the hard part.

New recent hobby is reading all the ads on the tube. 1 of about every 7 are bangers.